Category Archives: Betting

Soft2Bet set to roll out latest MEGA gamification engine for 2026 World Cup

Soft2Bet has unveiled MEGA Shoot, a football-themed gamification engine developed for the 2026 World Cup, with early results showing a 13.5% uplift in player retention. The game will be rolled out across selected Soft2Bet brands, including Betinia, Swiper, Campobet, ToonieBet and Elabet, in regulated markets such as Denmark, Greece, Mexico, New Jersey, Ontario, Romania and […]

Europe forms international blockade against prediction markets

Nine European countries have come together to monitor and prevent prediction market activity within their jurisdictions during the FIFA World Cup. Spain, France, Germany, Italy, Portugal, Belgium, the Netherlands, Poland, and Switzerland have signed a collective agreement committing to knowledge and information exchange on how prediction market platforms target their populations. As a reminder, prediction […]

UK regulator outlines key priorities for spending extra budget

Tim Miller, Executive Director of Research and Policy at Britain’s Gambling Commission, has broken the secrecy seal around how it will roughly spend £26m as it seeks to contain the illegal gambling. The Commission received the additional funding back in November when the UK’s Autumn Budget was announced. Aside from the subsequent creation of the […]

UK minister puts crosshairs on illegal gambling advertising

Baroness Twycross, the UK government’s Gambling Minister, has made an illegal gambling advertising crackdown priority number one in the government’s bid to preserve the licensed market. Her comments come amid plans for crackdowns on gambling activities in other countries, most notably the Netherlands, as well as during a campaign against illegal gambling platforms by the […]

Legal affiliates can’t out-SEO the black market so they’ll have to out-trust it

The battle for online gambling players is no longer being fought on sportsbooks and casino sites — it’s being fought on search engines. iGaming.com CEO Prof. Dr. Andreas Ditsche breaks down for SBC News the growing challenges facing licensed affiliates as black-market operators gain ground online, and outlines why the industry’s long-established affiliate model may […]

Illegal market supply claims questioned by UK trade body

The UK’s Betting and Gaming Council (BGC) has sternly defended its members amid a report accusing them of black market activity. Illegal gambling has become one of the biggest talking points in conversations around UK betting. The government has committed funds and a task force to clamp down on the black market, while the licensed […]

Double Dutch drama as regulator fends off black market and predictions

The Dutch gambling regulator has made good on its word to hit predictions market giant Polymarket with financial penalties, charging the company €420,000 (£363,000). Back in February, Polymarket was warned that it would be hit with a weekly fine of €420,000 if it did not cease its activity in the Netherlands. The US-based predictions platform […]