Category Archives: Betting

Paddy Power debuts VAR comedy series on Prime and Virgin Media

Paddy Power is set to make its ‘longform’ TV debut, launching its self-produced sitcom ‘The VAR Room’, on Virgin Media and Amazon Prime video streaming platforms. A four-part series, The VAR Rooom takes a tongue-in-cheek look at what really happens behind the scenes at Stockley Park – the home of VAR in England. The sitcom …

SoftSwiss announces Affilka website launch

Affilka, SoftSwiss’ affiliate marketing tool, has announced the launch of its own independent website, as it comes close to securing over 100 partners. Originally launched as part of the SoftSwiss Online Casino Platform, Affilka evolved into a standalone product in 2018, and began operating under its current brand name in November 2020. The team behind …

William Hill partners with Contentstack to drive ‘aggressive strategy’

William Hill has enlisted Contentstack as its core content experience platform, with the long-term goal of supporting an ‘aggressive strategy’ focused on becoming an international, digitally led business. An entirely rebuilt online portfolio of the operator’s properties will become available in June as part of updates to William Hill Vegas casino vertical. A centralised hub …

EGBA orders Italy to explain its planned licensing reduction

The European Gaming & Betting Association (EGBA) has issued a notification to the European Commission, demanding that Italian authorities explain why they have published a draft law proposal seeking to reduce the number of online gambling licences by two-thirds. A reduction of online gambling licences had been initially proposed by the former 5Star-DP coalition government, …

ASA clears Ladbrokes for ‘Goonies’ themed slot ad

The Advertising Standards Agency (ASA) has decided not to uphold a complaint against Ladbrokes relating to a new slot game themed around the 1980s film The Goonies. In a paid-for Facebook post for Ladbrokes, seen on 31 March, the slot in question was advertised with the statement ‘Play The Goonies Jpk at Ladbrokes. Get 30+ …

Luckbox hunts for more talent to deliver on its mass appeal

Luckbox has expanded its ongoing ‘recruitment drive’ as the esports wagering platform launches new projects to maintain its post-IPO growth phase. Updating the market, Luckbox is seeking to recruit immediate staff within its product design, marketing and customer compliance teams. The company revealed that it was recruiting for the key hires of a product designer, …

René Jansen to lead GREF’s collaborative forum

René Jansen, Chairman of Netherlands gambling regulator Kansspelautoriteit (KSA), has been appointed as the new Chairman of GREF – ‘The European Forum of Gaming Regulators’. The Dutch executive will serve as lead representative of the regulatory forum, which promotes collaboration and knowledge sharing between its 41 members working across 34 European gaming jurisdictions. Jansen will …

Oxford Stadium ‘delighted’ to get greyhound racing ‘over the line’

The Oxford Stadium greyhound track is due to reopen in December, following the acquisition of a 10 year lease from owners Galliard Homes by Kevin Boothby. The stadium, located in the Cowley district of the city, last hosted greyhound racing in 2012, and Boothby – who manages Towcester and Henlow greyhound tracks – has also …

Altenar: The new challenge in scouting for live betting data

An often overlooked side effect of Covid for sports betting, particularly outside of the most mature markets, is the impact stadium restrictions have on the provision of fast data, which can make it difficult for sportsbook operators to offer low latency in-play betting. “For us to operate live betting, we need real time coverage of …

Kindred launches ‘Bettor Time’ to achieve 0% harmful gambling revenue

Kindred has partnered with Zafty Intelligence and the European Association for the Study of Gambling (EASG) to launch its ‘Bettor Time’ app, as part of its wider commitment to generating 0% of revenue from harmful gambling by 2023. The Bettor Time app is designed to assist customers with staying in control of their gambling behaviour …