Category Archives: Betting

Michael Dugher: No evidence to support gambling advertising ban

Michael Dugher, Chief Executive of the Betting and Gaming Council (BGC), has voiced his criticisms of calls for a ban on gambling advertising during the upcoming UEFA 2020 European Championship, stating that campaigners’ demands are ‘not backed up by the evidence’. Writing in parliamentary magazine The House, Dugher referenced ITV’s recent decision to ‘significantly reduce’ …

Catena Media and Better Collective react to the relaunch of bet365 Partners

Companies who fail to evolve will see their customer base slimming, said Catena Media’s Gloria Cereda in response to the roll out of bet365 Partners – a shiny new affiliate programme for the most successful online sports betting operator. Over the years, bet365 has been fully committed to enhancing its relationship with marketing partners by …

Flutter forms #TOGETHERFORMISSING partnership with Missing People

Flutter Entertainment Plc has partnered with UK charity Missing People, to raise awareness and support the families of nearly 100,000 adults that were reported missing across the country last year. The FTSE100 betting group has announced that its UK facing brands of Paddy Power, Betfair, Sky Bet and PokerStars will promote its #TOGETHERFORMISSING campaign formed …

SPACs remain a ‘core part’ of US sports betting despite ‘indigestion’

As the US sports betting industry continues to expand state-by-state, many operators are becoming increasingly drawn towards the prospect of public listings, a goal which SPACs can still play a key role in achieving, according to a panel of industry experts at the SBC Digital North America event. Moderated by Anton Kaszubowski, Director at Greenlaw …

Martin Lycka: Gambling taxation with representation…

Martin Lycka, Entain Plc’s Senior Vice President of US Regulatory Affairs & Responsible Gambling, comments on the thorny yet unavoidable issue of industry taxation and why operators may hiss at feeling short-changed… Jean Baptiste Colbert, the Sun King’s First Minister of State, once quipped that “the art of taxation consists in so plucking the goose …

Camelot hails its digital prowess as National Lottery sales exceed £8bn 

Camelot UK has declared that National lottery sales have exceeded £8bn for the first time during 2020/21, resulting in the best-ever returns to good causes from sales revenue alone. During the financial year 2020/21(April-to-March 2021) the National Lottery recorded total sales of £8.37bn, registering a £468m improvement on the previous year results.  Record sales were …

Pablo campaign sees Betfair back its pioneer status 

In time for Euro 2020’s tournament kick-off, Betfair has launched its new nationwide advertising campaign, featuring the tagline ‘Because we’re Betfair’.   Working with creative agency Pablo London, Betfair states that it has taken a new direction to promote its brand as the ‘leader of the pack’ for sports betting. Featuring a CGI mammoth encased …

Betway joins with G2 in ‘landmark partnership’

Betway has further enhanced its presence in esports by signing a global agreement with G2 Esports, in what has been described as a ‘landmark partnership’. The agreement will see the new partners collaborate on the development of a variety of ‘unique experiences’ and ‘exciting opportunities’ for esports fans and the wider community. Additionally, the duo …

William Hill ‘could not be happier’ with Northumberland Plate sponsorship

William Hill has lauded its newly signed title sponsorship of the three-day Northumberland Plate festival, confirmed in cooperation with the Arena Racing Company (ARC). The agreement will see William Hill benefit from prominent branding displayed around the racecourse, alongside race titles for the Saturday card and other feature races such as the Seaton Delaval Handicap, …