Pablo campaign sees Betfair back its pioneer status 

By | June 10, 2021

In time for Euro 2020’s tournament kick-off, Betfair has launched its new nationwide advertising campaign, featuring the tagline ‘Because we’re Betfair’.  

Working with creative agency Pablo London, Betfair states that it has taken a new direction to promote its brand as the ‘leader of the pack’ for sports betting.

Featuring a CGI mammoth encased in ice, Betfair new advert recounts the firm’s pioneering innovations that have changed betting’s landscape –  including its Exchange platform and first-of-it kind enhancements such as In-Play betting, Cash Out and Acca Edge to market.

Strengthening its credentials as the industry’s most innovative firm, this Euro 2020 will see Betfair become the first betting brand to remove cash out suspensions, addressing a key betting pain point for players.

Stephen Mault, Marketing Director, Betfair said “We’re incredibly proud of our latest campaign with Pablo. The Euros is a busy period for customers so we wanted to lead with a stand-out campaign, that increased brand consideration and brought to life our key message of “No Cash Out Suspensions.

“Our customers told us the analogy of not being ‘frozen out’ was a simple and playful way to land the message, and we’ve looked to evolve the Betfair brand personality to land the entertainment of betting. This campaign is truly Through The Line, we’ve collaborated with the likes of Facebook to ensure all ad formats are tailored to the platforms.”

Leading Betfair’s new creative output, Pablo London is a specialist in developing high impact / high engagement campaigns for mass-market brands, having worked on nationwide campaigns for Costa Coffee, Deliveroo, Comic Relief and Huawei.

Dan Watts, Executive Creative Director at Pablo, said: “As always, it’s been fun working with the team at Betfair to bring to life their first product innovation as the fairer bookmaker. And what better way to celebrate a big year of football than with a knee-sliding mammoth.”

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