Category Archives: Betting

World Cup Betting Tour: Chance for Croatia as national team and Entain’s SuperSport look to defy odds again

SBC News speaks with Croatia-focused, Entain-owned bookmaker SuperSport as part of its World Cup Betting Tour series For a country relatively small in terms of population and with a top domestic division which is ranked outside of the world’s top 10, Croatia have to be given some credit for asserting themselves as a regular in […]

BETBY: sportsbooks are not your competitors – social media is

As an industry, sports betting is obsessed with player retention and increasing the lifetime value of recreational and VIP customers, albeit in a responsible manner. The logic passes the sense check; operators are spending huge sums on acquisition and the only justification for those astronomic CPAs is having a valuable customer at the end of […]

Mbappé demands Les Bleus kill image rights for French bookmakers

Betting advertising polemics have hit the France national team’s camp on the eve of the FIFA World Cup 2026, hosted in the US, Canada and Mexico. This weekend, French sports daily l’Équipe reported that senior figures of Les Bleus squad have demanded that the France Football Federation (FFF) intervene on the use of image rights […]

Pragmatic Play to close up sportsbook after four years of activity

Pragmatic Play is going to wind down its sports betting, virtual sports and bingo operations, as the gaming tech firm opts to focus solely on iGaming and slots. A spokesperson for the Gibraltar company confirmed to SBC News that it had conducted a strategic review of its business, leading to the decision to call it […]

Bally’s Intralot CEO talks evoke LSE delisting, debt control and global shakeup

Bally’s Intralot is on its way to initiate the biggest M&A shakeup in the UK in recent years with the proposed purchase of evoke. Robeson Reeves, Chief Executive Officer of Bally’s Intralot, was quick to point out the opportunities ahead. Naturally though, there are many questions lingering when two companies of such global scale merge. […]

UK gambling adverts under more regulatory pressure – but could it be progression?

UK gambling operators are facing increased regulatory scrutiny after the Committee of Advertising Practice (CAP) and the Advertising Standards Authority (ASA) announced a new compliance initiative. The initiative targets social media content that could appeal to under-18s, but, despite it looking like more scrutiny for operators, some may see it as progression. An enforcement notice […]

CBF warns Brazil not to repeal Bets Law

The Brazilian Football Confederation (CBF) has given its support to the much maligned Bets Law, the federal framework regulating online gambling in Brazil. Speaking during a panel on online betting at the 14th Lisbon Forum on 2 June, CBF Vice President Michelle Ramalho defended the role of licensed online operators and their vital support of […]

Simon Westbury: operators and regulators need to educate players for informed decision making

One of the most important parts of embedding a responsible gambling culture within an operators’ business is fostering an environment that ensures players can make informed decisions about their habits. Players should be fully aware of the risks involved in gambling excessively right the way through the journey, from sign up to deposits and beyond. […]

Bally’s Intralot hails ‘beginning of a major new chapter’ as £243.1m evoke bid confirmed

Bally’s Intralot has made an official bid of 52p per share for evoke, the owner of the William Hill, Mr Green and 888 group of brands, following several weeks of negotiations. The duo first confirmed that talks had been taking place on 20 April, after ongoing media speculation suggested that a takeover could be imminent. […]

LSports is winning Latin America: The Caliente deal is just the beginning

Amid a crucial time for the Latin American betting segment, LSports has just signed a landmark deal with Caliente Interactive to power one of the region’s biggest sportsbooks. Fernando Martinez, VP Sales LatAm at the sports data provider, breaks down for SBC News what this reveals about the direction of the market, ahead of the […]