Category Archives: Betting

Paf partners with Swedish football show ahead of 2026 World Cup

Paf has partnered with Swedish football programme Fotbollsmorgon, with the operator’s sports betting brand 1X2 becoming an official partner of the show. The collaboration will see Fotbollsmorgon feature betting insights and special odds from 1X2, while the programme will also have its own dedicated section on the 1X2.se website. Fotbollsmorgon is a daily digital talk […]

What does the newest UK bookie have in store for English fans?

Launching a new gambling brand in the UK today is not an easy task, given the fierce competition and the current tax landscape. However, the team behind Bet St George – the latest player on the block – is determined to succeed despite the market austerity. The brand, led by Chairman Nic Brereton, went live […]

Stoke City £60m in profit following bet365 demerger but underlying losses widen

Stoke City recorded a pre-tax profit of around £60m for the year ending 31 May 2025 after £90.5m of intragroup loans from former owner bet365 were waived. Financial statements filed with Companies House show that the Championship club made an operating loss of £29.5m, slightly higher than the £26.2m loss recorded in the previous year.  […]

Horse racing veteran named new interim CEO of Sweden’s ATG

Swedish horse racing betting operator, AB Trav och Galopp (ATG), has named Jörgen Forsberg as its new interim Chief Executive Officer. The leadership shuffles at the top of ATG were caused by the resignation of former CEO Hasse Lord Skarplöth, who held the role for 13 years.  His notice was handed in at the same […]

UFC replaces DraftKings with bet365 as US and Canada betting partner

Further amplifying its presence in North America, bet365 has penned a deal with the UFC, coming amid a withdrawal from some sponsorship activities in its home market of the UK. The Stoke-on-Trent based bookmaker has been expanding gradually across the US since making its North American debut in New Jersey in 2021. It is also […]

Brazil: Chambers moves to redirect gambling taxes for public security 

Ongoing fiscal developments in Brazil sees the Chamber of Deputies approve a ‘constitutional amendment’ to secure funding for Public Security (PEC) via taxes generated from gambling. On Thursday, Deputies unanimously approved the proposal of União Brasil minister Mendonça Filho of the state of Pernambuco (PE), to alter tax arrangements of the Brazil Bets regime. As […]

FOI request reveals disagreements between DCMS and Treasury over tax hikes

Information obtained via a Freedom of Information (FOI) request has shone a light on concerns about gambling tax hikes held by the Department of Culture, Media and Sport (DCMS) last year. This included warnings about the potential impact on operator marketing spend and the effect that this could have on the horse racing sector. Concerns […]