Category Archives: Betting

bet365 celebrates UEFA Champions League deal with Big Ticket Quizaway

bet365 marked its latest activation with the UEFA Champions League with the Big Ticket Quizaway at BOXPark Wembley last week.  Marking the return of the Big Ticket Giveaway for the knockout phase of the Champions League, bet365 welcomed partners to take part in a UCL-themed quiz with the famous arch of Wembley Stadium as a […]

Brazil to fund University of Sport via ‘Bets economy’

Brazil’s Chamber of Deputies has approved Bill No. 6133/25, advancing plans to establish the Federal University of Sport named ‘UFEsporte‘. a Brasília-based public institution dedicated to sport science and high-performance development. Under the proposal, part of the university’s funding will be sourced from revenues generated by Brazil’s fixed-odds betting market, administered by the Ministry of […]

2RBO Affiliates presents Betinia’s Football Manager, inspired by Diego Simeone

In January 2026, Betinia partnered with Diego Simeone, appointing one of football’s most respected leaders as the brand’s official ambassador. This collaboration is built on a shared vision: discipline, strategy, and the drive for long-term success. At the heart of this partnership is Betinia’s Football Manager—an exclusive game for those who want to take on […]

Is Genius Sports partnering with ad giants a golden boot moment?

The adtech company has been striking deals with the likes of Publicis Groupe, WPP and PMG as it cements its foothold in live sports marketing. Genius Sports’ acquisition of global, digital sports and gaming media network, Legend, recently hit the headlines, partly because the move resulted in its stock price crashing from $8.51 to $6.19. […]

Bet9ja slams “draconian” regulatory ruling

Nigerian operator Bet9ja has denied any wrongdoing in light of a court order to tape shut its offices in the city of Enugu. Earlier this February, the Gaming and Lottery Commission of Enugu, filed an ex-parte motion with the Enugu High Court to intervene and grant the regulator the permission to close down all premises […]

BetMakers confirms Tabcorp talks took place amid ASX trading halt

Australian betting technology firm BetMakers Technology Group has confirmed that it has been involved in negotiations with the senior leadership of Tabcorp Holdings. The confirmation comes a day after the company temporarily requested the halt of trading of its securities on the Australian Stock Exchange (ASX) following the receipt of a Price Query around its […]

SOFTSWISS publishes framework for managing sportsbook performance

Global iGaming software provider SOFTSWISS has published the Sportsbook KPI guide – a practical framework for managing sportsbook performance day to day.  The framework has been designed in an attempt to help operators move beyond surface-level metrics and build a clearer understanding of what actually drives performance, profitability and long-term player value. The Sportsbook KPI […]

German state records five billion gambling self-exclusion checks

The Regional Council of Darmstadt has vowed to continue strengthening the parameters of the OASIS gambling self-exclusion scheme. The Council is charged with the management of OASIS (Online Abfrage Spielerstatus), operated as the central self-exclusion system of Germany’s Fourth Interstate Gambling Regime (GluNeuRStV). Publishing its 2025 update, Regierungspräsidium Darmstadt detailed that more than 5.2 billion […]

Soft2Bet: Diego Simeone deal and MEGA11 launch with the World Cup in view

2026 is set to be a significant year for sports betting. Despite well-documented headwinds, sportsbook operators can look toward the FIFA World Cup 2026 with a mix of excitement, caution, and plans on how to deliver the most entertaining and engaging experience to their audience. One company gearing up its solutions to the upcoming World […]