Category Archives: Betting

Behind MadeYou’s mission to transform iGaming people development

For over 10 years, MadeYou has aimed to invest in people and help transform businesses through personal  development, a mission it has taken to the iGaming space.  That involves investing in coaching and training that helps workers to thrive in corporate business and MadeYou prides itself on being able to adapt for any individual in …

GambleAware sounds alarm of families broken by gambling harms

GambleAware states that UK authorities must address and understand gambling harms as a public health crisis with extended consequences for households and communities. The message is led by the GambleAware Annual Treatment and Support Survey of 2024, which reveals that “almost one in three (30%) adults who gamble and are experiencing any risk of gambling …

Playtech CEO reaffirms LatAm focus despite volatile regulations

Playtech leadership has advised partners to exercise caution when it comes to navigating volatile regulations in core markets. In the wake of its H1 financial report where it reinstated its commitment to Latin American markets like Mexico, Colombia and Brazil, the B2B gambling group expressed some reservations about a list of proposed tax changes in …

mr.Booster: Turning marketing transparency into measurable impact

For any iGaming brand, marketing is one of the most challenging business functions. Marketers must be in tune with the target audience, generate creative ideas with exquisite execution and deliver healthy ROIs, all while keeping within ever-tightening budgets.  But brands have an opportunity to cut some of those costs by utilising a third-party digital marketing …

Playtech H1 standalone growth stung by Caliplay reset

Playtech Plc’s transition to a solely B2B enterprise hit a glitch during the first half of the year as both revenue and EBITDA from this activity declined between January-June 2025. The FTSE group’s interim results show a 9% decline in B2B revenue to €347.8m (H1 2024: €382.2m) while EBITDA also dropped 35% to €73.3m (€112.3m), …

Betting brands need to capitalise on social media or risk being left behind

Let’s be honest – if your betting brand isn’t on social media, you’re already behind. Gone are  the days when just offering great odds or slick apps was enough to stand out.   Nowadays, social media is where sports fans live, breathe and, also, bet. With brands such as bet365 having almost 500k on X, and …

EM Group: A case study in the critical importance of fund separation

Kees-Jan Avis, Managing Director of EM Group Netherlands, issues a wake up call to operators on their compliance measures specifically when it comes to fund separation. Avis cites a Danish court case which only underlines the importance of proper fund segregation measures. The Financial Fallout: A Modern Wake-Up Call The iGaming industry faces unprecedented regulatory …

Lynon to showcase new tech stack at SBC Summit Lisbon 

Lynon, an iGaming solution provider, will take stage at SBC Summit Lisbon to unveil its latest modular solutions and operator-first technology for new and existing partners. As part of the firm’s participation in the event, new customers can get exclusive terms with the “Offering Success” campaign. These include a 50% setup discount for only €7,500, …

Kambi launches ebook exploring evolving role of odds feeds

Kambi has released a new ebook, Odds feed reimagined: From commodity to catalyst, examining how its Odds Feed+ is being used by operators in sports betting.  The ebook looks at some of the limitations of traditional odds feeds, such as resource-heavy integrations and standardised pricing, and outlines how modern feeds can offer higher accuracy, a …