Category Archives: Betting

Sponsor Spotlight: From football to baseball and lotteries to sportstech

Sports sponsorships in the global betting and gaming industry don’t seem to be slowing down, even with constant talks of marketing cuts. The last two weeks are not exempt and there has been a fresh wave of deals across motorsport, football, baseball and sports data. Sponsor Spotlight takes in the global stage of Formula 1, […]

Playtech CEO eyes global opportunities as firm looks to return to growth 

Live casino as a product offers endless opportunities for operators in the US. This is said by Mor Weizer, Chief Executive Officer of Playtech, in an interview with SBC News. Speaking to us soon after Playtech’s full-year 2025 results were published, Weizer was quick to point out that the Group will remain focused on developing […]

BHA elects Helen Bryce as legal counsel for UK racing 

The British Horseracing Authority (BHA) has confirmed the appointment of Helen Bryce as its new General Counsel and Company Secretary, effective 1 August 2026, as the governing body continues a significant reshaping of its leadership structure during a critical period for UK racing. Bryce will assume responsibility for all legal, compliance, risk management and corporate […]

Brazil eyes doubling of tax income from online gambling

The Receita Federal (RF), Brazil’s tax bureau, anticipates a significant increase in tax takings generated from licensed online gambling in 2026.  The declaration follows a 235% increase in Q1 2026 taxes generated from the 87 active licences of the Brazil Bets market, as reported by SBC Noticias Brazil. The federal government collected R$2.5bn (£350m) in […]

Bwin’s Danish domain hit with £57k fine in midst of ad ban talks

The company behind the Danish domain of Entain’s international sportsbook bwin has been hit with a fine for breaching the country’s marketing rules. A fine of DKK 500,000 (£57,000) was issued by the Copenhagen City Court following a Consumer Ombudsman complaint into ElectraWorks’ marketing campaign. The campaign in question, orchestrated by ElectraWorks as operator of […]

EGBA brings Brussels’ attention to rampant offshore gambling

Europe’s gambling sector is actively participating in the European Commission’s (EC) action to take down online fraud across the continent. At the start of the year, the EC began the development of an action plan that would unlock a stronger cross-border collaboration between member states in the fight against online organised crime.  To construct a […]

SBC Summit Malta 2026 to tackle the biggest questions in modern marketing

SBC Summit Malta 2026 will feature a dedicated marketing programme designed to help brands rethink acquisition and engagement for a modern era. As regulations tighten and channels diversify, marketing is becoming one of the most complex areas of the gaming industry. Teams are no longer just competing for attention. They are navigating a landscape shaped […]

Paddy Power marketing redundancies on table as Flutter prepares for UK taxes

Flutter Entertainment is pressing ahead with a restructure of its marketing department  at Paddy Power, according to an email seen by SBC News. An internal email sent by Michelle Spillane, the Managing Director of Paddy Power Online, confirmed that marketing restructurings are underway across the omnichannel brand, which include the potential for redundancies. According to […]

Allwyn CFO: we are the cash goliath of gambling and lotteries

Kenneth Morton, Group Chief Financial Officer of Allwyn International, is adamant that the company’s track record on cash generation cannot be matched by competitors after the closure of the OPAP merger this week. The management of Allwyn International believes that it has crafted the strongest investment case in global gambling, following its transformation into a […]