Category Archives: Betting

Allwyn UK has completed the biggest technology upgrade of the National Lottery since its inception in 1994. The upgrade, undertaken between 2 and 4 August, saw the National Lottery systems taken offline for 34 hours as Allwyn UK and principal technology partner Scientific Games delivered the biggest transformation in the lottery’s 30-year history. More than …

Ladbrokes is set to debut its new UK advertising campaign “Ladisfaction” to establish a new “brand platform”  for its heritage UK betting brand. The campaign marks the first major creative work developed by Atomic London, Ladbrokes’ new lead creative agency, appointed in June 2025 by Entain Plc following a competitive pitch. Atomic London replaces Neverland, …

Operators within the Alternar partnership network can now improve user engagement through a new Bet Cards feature. The update increases the visibility of boosted and non-boosted selections, simplifying the display of promotional bets and how users interact with them. This enables the curation of bet lists, which operators can leverage for better promotions. Dinos Doxiadis, …

Light & Wonder has shared its Q2 2025 results, showing steady progress despite a marginal dip in overall revenue as the iGaming technology company moves to a sole primary listing on the Australian Securities Exchange (ASX). Currently listed on the Global Nasdaq, Light & Wonder brought in $809m in revenue, down 1% year-over-year from $816m, …

Geolocation specialist GeoLocs has partnered with ID provider Shufti to create a robust security experience targeting the gambling sector. Shufti will integrate its ID verification technology with GeoLocs’ precise geolocation pinpointing capabilities which will ensure that operators are onboarding players faster while remaining fully compliant with regulations. Customers will face reduced friction in the registration …

FIFA has reiterated that firms from the betting industry, and other sectors, are prohibited from sponsoring referee shirts or VAR rooms after it emerged that some of its rules have been loosely followed in some countries. The global football governing body sent a circular to member associations this week issuing a reminder about certain stipulations …

SBC has announced the debut shortlist for the inaugural Affiliate Leaders Awards – a new ceremony spotlighting the companies shaping affiliate marketing’s next chapter. This time, it’s the public who holds the power, with open voting deciding which nominees will be celebrated on stage in Lisbon this September. The ceremony will welcome 600 industry leaders …

Brazil’s betting sector could soon face fresh restrictions after Senator Humberto Costa proposes a bill to raise the legal betting age to 21 and cap player spending. Bill 3754/2025, filed this week in the Senate, would lift the age limit from 18 and restrict monthly deposits to the value of one minimum wage. The Ministry …