Category Archives: Betting

Logifuture CMO Ben Cove: AFCON’s evolution from optional to essential for brands

Ben Cove, CMO at Logifuture, speaks to SBC News on how Bet9ja’s continued backing of Nigeria’s AFCON campaign underscores the tournament’s strategic importance for iGaming operators, revealing why Africa’s flagship competition has become a pivotal battleground for engagement, brand equity and market leadership. When the Africa Cup of Nations kicks off on December 21, the …

Amended terms reduce KKCG’s voting interest in Allwyn-OPAP merger

Allwyn will not gain as many voting rights in OPAP following the forthcoming merger of the two companies as originally planned. Some specific terms and conditions around the merger between the international lottery operator and the Greek betting, gaming and lottery group have been altered. Initial terms of the merger agreement saw KKCG Group secure …

Is ITV going to cash in on the tax free bingo scene?

ITV, one of Britain’s main terrestrial broadcasters, is getting in on the gambling sector – though the timing of the decision may raise a few eyebrows given the political environment the industry is facing. The company announced yesterday that it has partnered with Richmond Atlantic, a newly created Gibraltar-based firm specialising in gaming brand launches, …

Affiliate round-up: Latest updates from Google, Meta and TikTok

From big tech to social media, SBC Media’s Affiliate Editor, Jyoti Rambhai, summarises the latest updates and product launches from the platforms that affiliates need to be aware of. In this latest round-up, Google launches its latest model of Gemini, while Meta expands its creator partnership opportunities and the latest on the TikTok ban in …

DCMS updates governance remit of new UK gambling levy

DCMS has updated the Terms of Reference for the Gambling Levy Programme Board, providing further detail on the governance framework overseeing the distribution of funding for gambling-related harm research, prevention and treatment (RPT) initiatives, projects and programmes under the UK’s new statutory levy. The Board is structured to bring together relevant UK government departments alongside …

Romania orders B2B sweep to close illicit gambling loopholes

The government of Romania stated that it has closed legislative blind spots to safeguard the gambling market against unlicensed activities and further liabilities. On Tuesday the Gazette announced that the government has authorised a legislative package of reforms to impose “redress and efficiency measures” on the Law of the Games of Chance of Romania. The …

Payment Expert Summit: PIX dominance and Brazil’s rising compliance demands

Payment Expert Summit returns to SBC Summit Rio at a pivotal moment for Brazil’s payments ecosystem. As PIX cements its dominance and regulators tighten AML, KYC, and onboarding requirements, the summit will give payment and compliance professionals a dedicated platform to help them refine their payment infrastructures. Taking place from 3-5 March at the Riocentro, …

Flows selected as main partner of OlyBet product expansion

Gambling provider OlyBet has signed a contract with Flows for the integration of the latter’s automation technology. Through the partnership, OlyBet is now launching branded jackpot experiences for customers that the firm says will enhance consumer engagement with a plethora of gamification elements, available across multiple markets. OlyBet is a subsidiary of the Olympic Entertainment …

The Star begins climb to former glory with new Bally’s leadership

Embattled Australian casino operator Star Entertainment has conducted a major internal reshuffle to stabilise itself in the new year. Soo Kim, Chair of Bally’s, has been announced as the Chairman of the Star Board, with other Board members consisting of George Papanier and Bruce Mathieson Jnr. Mathieson Jnr also steps in as the Group CEO, …

ReferOn embraces tokenisation to tackle data handling challenges

ReferOn, an iGaming affiliate management platform, has made another addition to its core product, embracing tokenisation – a technology that has taken other industries like finance by storm. The company has announced the launch of Personal Access Tokens (PAT), designed to help client companies authenticate with ReferOn’s API. The system works by generating a dedicated …