Category Archives: Betting

The return of the Premier League traditionally triggers one of the most intense customer acquisition periods on the sportsbook calendar. Operators compete across paid media, affiliates, sponsorship, CRM and promotions to capture the surge in betting interest surrounding the opening fixtures. Yet rising acquisition costs and a demanding regulatory environment mean simply spending more is […]

The Premier League starts again tonight, and one of the key changes that some viewers may not be aware of is the voluntary ban on front-of-shirt gambling sponsorships.  Many will view this as a win – I’ve consistently cited a YouGov poll which showed that 77% of those surveyed agreed with the ban. All 20 […]

In the first of a five-part roundtable series, SBC Media asks some of the leading voices from across the iGaming industry about the trends, challenges, tips and tricks that are shaping the marketing landscape in 2026 and beyond. For part one, we spoke to Martin Hodges (Co-Founder and CMO, BetComply), Robin Becker (Director of B2B […]

Kansspelautoriteit (KSA), the Dutch gambling regulator, has begun working on new strategies to protect minors and young adults from gambling and gambling harm by compiling the results from three comprehensive national studies. The three sets of studies focus on the age groups from 16 up to 24, analysing the whole gambling journey – from the […]

BETBY has launched its latest all-in-one sports betting and live streaming experience, called ‘Watch & Bet’. The new engagement feature can be found directly on BETBY’s sportsbook event page, incorporating selected live markets, odds, and key betting actions directly into the video format when a supported official stream is opened. With it, the sportsbook provider […]

The Affiliate Leaders Summit will tackle rising advertising regulation, emerging market opportunities, and the future of the affiliate model head-on through its Future of Affiliate Strategy track. Taking place on Wednesday, 30 September 2026, the track will bring together affiliate executives, operators, media leaders and performance marketing specialists to examine how regulation, technology, changing audience […]

Cyprus gaming tech firm GR8_TECH is as confident as ever in its payment processing abilities, particularly of its cryptocurrency platform. The company has been involved in the crypto scene for a number of years, and sees particular opportunities in the burgeoning crypto betting industry. To test the speed of its own crypto payments solution, the […]