RMG and SIS to distribute ‘quality core content’ to bookmakers

By | June 28, 2021

The Racecourse Media Group (RMG) has partnered with SIS (Sports Information Services) under the terms of a three-year agreement to distribute and transmit audio-visual and data from British racecourses.

Content will be provided to retail betting operators throughout the UK and Ireland from 1 April 2023 to 31 March 2026, following on from the current five-year agreement first inked in 2018.

“We are delighted to continue our partnership with SIS for a further three years. LBO revenue remains an extremely significant media rights income source for RMG’s racecourses,” said Martin Stevenson, the newly appointed CEO of RMG.

“This deal will further increase the value of LBO rights by invigorating betting turnover via first-rate production and presentation of horseracing for the LBO audience.

“We look forward to working with SIS on new and innovative ways in which the quality content from our racecourses can be produced and presented, including the introduction of in-play betting on racing in betting shops.”

Stevenson went on to detail how the partners would produce and distribute ‘quality, core content for bookmakers’, whilst also working to reduce ‘leakage’ from the sport in line with RMG’s ethos of returning profits to the sport of horse racing.

Richard Ames, Chief Executive of SIS, added: “SIS is very pleased to extend the relationship we hold with RMG and are confident that this agreement will continue to deliver excellent value for racecourses and bookmakers with a collaborative approach to growing the value of horseracing. 

“Winning this extension in a competitive situation is testament to the good work and excellent relationship that has been fostered between the companies over the last three years. I look forward to RMG’s premium racing content being the cornerstone of SIS’ racing services for many years to come.”

The agreement represents a further expansion of SIS’ horse racing foothold, with the firm having also partnered with sports betting operators Orenes and Codere – focused on various international markets and Mexico’s Hipódromo de las Américas racetrack respectively – as well as Sky Bet.


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