DATA.BET has expanded its reach in the international betting sector even further, penning a new deal with Hollywoodbets targeting South Africa.
Hollywoodbets is one of the biggest sports betting operators in the country, which is itself one of the biggest African betting markets.
The scope of the deal centres around esports, DATA.BET’s specialist area. The company will provide Hollywoodbets with its full esports betting ecosystem, launching esports as a betting market on the bookmaker’s platform for the first time.
This includes its iFrame, odds feed, bet builder, widgets, and streaming capabilities, alongside fully managed risk and trading services.
The service will cover over 770 markets, covering 30 different esports disciplines and 10,000 events per month, including CS2, Dota 2, Valorant, League of Legends, Rainbow Six, and other prominent titles.
“This partnership is about giving Hollywoodbets a complete esports product they can launch with confidence,” said Otto Bonning, Head of Sales at DATA.BET.
“The iFrame removes integration complexity, and with risk management and trading on our side, they get strong margins and a consistent user experience from day one.”
Bonning added that “esports is an emerging vertical in South Africa, and we’re aligned with Hollywoodbets on a clear roadmap to grow it together”.
DATA.BET has historically operated with a focus on esports, though it has been branching out lately to focus on more traditional sports betting markets as well, as leadership detailed to SBC in Lisbon last year.
Like many sports betting tech firms, DATA.BET was particularly active during the FIFA World Cup this summer, with its Head of Sports, Yevhenii Ilchenko, emphasising how “consistently engaged bettors stayed for six straight weeks”.
However, esports remains the firm’s forte, as the Hollywoodbets deal shows.
For HollywoodBets, the addition of more esports could prove useful in the highly competitive South African market, one which it shares with other affordable brands like Betway, Sportpesa, Sun Bet and bet365, among others.
”At Hollywoodbets, our focus is on continuously evolving our product offering,” said Wayde Dorkin, Head of Product at Hollywoodbets.
“The launch of esports is an important milestone for us, given that the category has become a major part of the global sports and entertainment landscape.
“Through our partnership with DATA.BET, we are able to bring customers a comprehensive esports experience featuring extensive tournament coverage, live streaming, in-depth statistics, and a wide range of betting markets.”