strengthens Brazilian position with São Paulo sponsorship

By | July 12, 2021

São Paulo Futebol Clube has named as the Brazilian team’s new ‘master sponsor’ until 2024.

The partnership debuted on Saturday in São Paulo’s fixture against Bahia, following an official presentation at the São Paulo stadium a day prior to the Brazilian Championship showdown.

Along with branding on the front of players’ shirts, the operator will also appear on the back of the jerseys, above the shirt numbers, whilst’s collaboration will also include a range of digital content and activation opportunities across the sports betting platform’s website.

“It is with great joy that São Paulo Futebol Clube starts this journey with, a company with expertise in the international football market,” noted São Paulo’s Marketing Executive Director, Eduardo Toni.

“This agreement symbolises our incessant work since the beginning of this administration to enhance our brand. Even under the suspicion of a few about the paths to irreversible professionalisation, we were aware of the weight and tradition of our history. May it be another victory in this trajectory.”

The Brazilian team already has club connections in place through World Cup winner and São Paulo idol Denilson, who has served as an ambassador for since 2018, whilst the operator has also partnered with rivals Flamengo.

Most recently, upgraded its sponsorship with Imperial Esports to include the naming rights to the esports organisation, whilst the sports betting brand struck the largest commercial deal in Southampton’s history earlier in April.

Justin Le Brocque, Head of Marketing at, remarked: “São Paulo is one of those few clubs in Brazilian football that you don’t need to contextualise when talking about it in any corner of the planet.

“Creating a partnership with an institution of this size and representativeness means a big step for in our clear objective of always providing the best for our customers, especially in Brazil.

“We are sure that both sides will gain a lot from this exchange of experiences and I am also convinced that the São Paulo fans will come ‘to play together’ with us.”

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