Spotlight Sports Group has expanded its US offering after acquiring fantasy sports technology and media company FA Media LLC (Alarm Sports Network) in an all-cash transaction.
Under the terms of the agreement, Alarm Sports Network (ASN) will fold into the Spotlight Sports Group network of brands, growing the company’s staff to more than 500 people.
ASN has been responsible for driving user engagement and revenue at sports media companies like FTN Network, Yahoo, Bally Sports and The Nation Network.
“This acquisition immediately accelerates our growth across North America with the addition of proprietary technology and authoritative, scalable content,” commented Alan Byrne, CEO of Spotlight Sports Group.
“We are delighted to be joining forces with a vastly experienced management team steeped in fantasy sports and sports betting expertise. ASN will also broaden our business-to-business footprint through partnerships with Yahoo, FTN Network, SiriusXM and others.
“This is a transformative deal for Spotlight Sports Group. It allows us to combine the skills and expertise which have fuelled our digital growth in the UK and Ireland with the talent and flair of the team at ASN in order to have a significant impact on the all-important US market.”
Spotlight Sports Group will retain the expertise of the ASN team, comprising Co-founders Dan and Al Williams, former NBC executive and Fantasy Sports & Gaming Association legend Rick Wolf and former FOX Sports and EA Sports executive Ed Bunnell.
ASN brands Fantasy Alarm, Wager Alarm, DFS Alarm and Fantasy Rundown, meanwhile, join Pickswise in a new look direct-to-consumer brand roster for sports bettors and fantasy players across North America.
Rick Wolf, President Alarm Sports Network, added: “This deal creates a powerhouse sports betting and fantasy sports business, proven to drive revenue with engagement-led solutions.
“Using our unique mix of product technology, expert content and authoritative brands, we will continue to deepen our relationships with our partners to help them grow and monetise their audiences.”
“We are tremendously excited to become part of Spotlight Sports Group, working together to help solve challenges and drive innovation for our partners in the fast-evolving sports media and affiliate landscape,” added Dan Williams, Co-Founder.