Dan Pozner has joined Spotlight Sports Group as the company’s new Vice President of Content.
In his new role, Pozner will take responsibility for the betting content across video, audio, data and editorial channels for tipster affiliate brand Pickswise.
In addition, he will “cultivate a new roster of talent” by liaising with guest contributors, video hosts and sports betting experts.
“The American sports betting market continues to change rapidly, but the one constant is a strong demand for quality content that educates, informs and inspires bettors,” said Harry von Behr, managing director of Spotlight Sports Group.
“Dan’s experience in building betting brands and creating successful content, including podcasts and managing partner bookmaker relationships, is an enormous asset to Pickswise as we continue to grow into one of America’s top sports betting sites.”
Prior to joining Spotlight, Pozner served as Director of Gambling Content for NBC Sports, where he played a “pivotal role” in developing its sports betting offering through free-to-play games, multi-platform content and the editorial integration of odds on linear television.
Pozner added: “The landscape for sports betting content in America is extremely competitive with media companies, experts and influencers all competing for the attention of this growing and engaged audience.
“I was immediately drawn to Pickswise’s aggressive approach to expansion in the US market through educating and entertaining sports bettors with free, accessible data-driven insights without the need for a paid subscription.
“Pickswise is the ultimate first-step destination for sports bettors looking to make stronger and more informed bets and I’m looking forward to expanding and innovating Pickswise’s growing and trusted content portfolio.”