Stats Perform strikes long-term ECB partnership renewal

By | July 9, 2021

Stats Perform has secured a four-year extension of its long-term agreement with the England and Wales Cricket Board (ECB).

As part of the renewal, Stats Perform will exclusively collect and manage Opta data for all home England International cricket, LV= Insurance County Championship, Royal London One-Day Cup, Vitality T20 Blast, the Rachael Heyhoe-Flint Trophy and the Charlotte Edwards Cup, as well as the inaugural The Hundred competition.

In addition, the company’s Opta data will support the ECB in creating ‘unique experiences’ for their audiences across a variety of digital platforms and sponsors.

Detailed data will be delivered through an extensive range of Opta data feeds, which will power the match centre on the official ECB website and app, with the information also being used for automated video clipping and highlight production.

Opta data and Stats Perform’s highly visual, easily customisable widgets providing data-powered solutions will also be utilised by the First-Class Counties for their own digital platforms.

“We are delighted to renew terms with the ECB extending our partnership, meaning that we have been working together for over a decade,” emphasised Alex Rice, Chief Rights Officer, Stats Perform.

“We are excited about extending the use of our professional analytics services to the ECB network of cricket coaches and players and hope it can play a small part in the continued development of cricket in England and Wales.

“We are looking forward to working with the ECB on their data syndication strategy and are delighted to have the opportunity to commercialise their data leveraging our advantage of the Opta cricket brand and the trust that carries in the market.” 

The ECB’s national team coaches, analysts and performance staff, working across men’s and women’s teams, will also have access to Stats Perform’s ProVision tool to assist with their ongoing monitoring of players, to inform selection and opposition analysis. 

Powered by Opta data, ProVision provides an online platform for data-driven analysis across both red ball and white ball formats, designed to meet the specific needs of teams through the application of interactive graphics, charts, and visualisations, integrated with match footage.

As part of the agreement, ProVision will also be available to backroom staff working across all eighteen first-class counties and women’s domestic teams, as well as within every team participating in this year’s inaugural edition of The Hundred.

Tony Singh, ECB Chief Commercial Officer, said: “I’m really pleased to be continuing and expanding our partnership with Stats Perform. Giving our media and technology partners the highest quality data helps bring matches to life for fans whenever they are as well as helping our coaching teams with their player analysis.

“We can now extend these benefits to the First Class Counties and The Hundred teams as well, ensuring they’re all equipped with the very best data to drive performance and engagement.”

The deal underlines Stats Perform’s commitment to the expansion of the sport across the globe, holding partnerships with New Zealand Cricket, the International Cricket Council (ICC), Cricket Australia, Cricket West Indies and Cricket South Africa. 

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