Players at Boyle Sports will now have their slots experience enhanced after the Irish gambling operator agreed to a distribution deal with leading slots provider, Yggdrasil.
Yggdrasil’s portfolio of top slots content will go live in both the UK and Ireland. Patrons at Boyle Sports which offers sports betting, online casino, online poker, and online bingo will now have access to popular slots such as Vikings series and Valley of the Gods. Titles featuring Yggdrasil’s array of popular Game Engagement Mechanics (GEMs), such as Raptor DoubleMax and Dragon Blox GigaBlox, will also be made available to the Irish gambling operator’s customers, as will new slots games.
The partnership will see Yggdrasil, which is celebrating its 10th anniversary this year, improve its regulated footprint in two mature markets.
Meanwhile, Boyle Sports, which celebrated its 40th birthday last year and has over 300 retail betting outlets in the UK and Ireland, continues to enhance its online offering.
Andrew Pegler, Chief Commercial Operations Officer at Yggdrasil, said of the agreement:
“We’re thrilled to partner with BoyleSports, an incredibly well-known brand across the UK and other regulated markets. We want to join forces with established, forward-looking brands and BoyleSports is another strong collaboration for us.”
Steve Payne, Gaming Director at BoyleSports, added:
“Yggdrasil has a proud history of creating cutting edge, fan-favourite slots and we’re delighted to take its leading content live. We know our customers will enjoy this fantastic portfolio, and look forward to working with Yggdrasil for the foreseeable future.”
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