Entain, the global sports betting, casino, and bingo company, has announced the launch of a new multiplayer bingo game developed in-house called, Slingo Bingo, available exclusively to its UK customers.
Entain PLC which owns some of the UK’s top bingo and casino brands such as Gala Bingo and Foxy Bingo will release Slingo Bingo under its Gaming Realms licence.
Bingo On the Up
The Slingo IP is already much-loved by Entain’s customers, with Slingo titles accounting for half of the top ten most popular games available on Gala Bingo. The launch of the new Slingo Bingo game sees Entain extend Slingo into the bingo vertical which has been proving successful for Entain with flagship bingo brand, Gala Bingo reporting a 20% year-on-year increase in active users.
Satty Bhens, Chief Product Officer at Entain, said:
“We’re seeing more and more customers come to us to play bingo, and these customers are always looking for the best online gaming experiences. All our customers in the UK will be excited to see one of their favourite brands brought to life in a bingo variant, with the launch of Slingo Bingo reaffirming Entain as the home of innovation, excitement, and fun.”
Gareth Scott, Chief Commercial Officer at Gaming Realms, added:
“Convergence and licensing partnerships are at the heart of what makes the Slingo genre so successful, therefore partnering with Entain to create Slingo Bingo is a milestone moment for us all here at Gaming Realms. This is a great opportunity for Gaming Realms to introduce Slingo to new audiences and grow brand equity.”
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