Mecca Bingo, the UK’s second-largest retail bingo operator has announced that it will be relaunching its much-loved bingo club in Luton this coming December.
Amid great expectations, the newly revamped bingo hall is set to redefine the future of the Mecca Bingo brand, enticing new and existing customers to experience the next generation of bingo halls as a new surge of bingo fans have taken to UK bingo clubs since May’s highly anticipated reopening.
With Mecca Bingo reporting encouraging footfall numbers since reopening its 70 venues in May this year, the Rank Group-owned brand is investing heavily in the entertainment experience across its venues, with the Luton venue being at the centre of that evolution.
As part of a wider rebrand created by design partners Keane Brands, Mecca Bingo is coming back to Luton with a fresh modern look and feel and includes a wider selection of live entertainment nights, bands, bottomless brunches and pop-up partnerships.
The eagerly awaited relaunch in December will see the doors open to Mecca’s most vibrant venue yet, offering bingo fans the opportunity to experience the new and the unexpected as one of the UK’s best bingo brands celebrates its 60th birthday year.
New core games will be added to the daily line up offering more ways for bingo customers to win, creating even more winners. Mecca is also revisiting the meaning of bingo entertainment, including Gin & Jazz Sunday, Bonkers Bingo, DJ Sets and Brunch events – making the whole experience bigger – hailing the experience as ‘bingo and beyond’.
General Manager Tim Perry, said: “As part of Mecca Bingo’s rebrand, we have committed significant time and investment in reconsidering the meaning of bingo within the entertainment industry and what customers want. That is a truly immersive experience, providing our guests with everything that bingo has to offer and going beyond what they expect. We are excited to launch our club in Luton, which is a brand new experience, taking bingo entertainment to a whole new level.”
To launch its new Mecca Bingo Luton campaign, Mecca will be making lots of noise in Luton in the run-up to the relaunch. Just this week Mecca took over a regular Luton Arriva bus, transforming it into a bingo bus and offering Luton residents a very different commute to work or a trip to the shops. The lucky people of Luton can expect more surprises to come leading up to the big reopen,
Mecca Bingo Luton will reopen its doors in December. For more information and updates, keep an eye on the club’s Facebook page.
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