Latam Intersect flags prime-time World Cup 2026 as a reset for LATAM sports marketing

latam-intersect-flags-prime-time-world-cup-2026-as-a-reset-for-latam-sports-marketing

Firm points to more LATAM teams, heavier digital viewing and second-screen habits as key drivers for new campaign strategies. Sports marketing in Latin America will face a different playbook during the FIFA World Cup 2026, according to a new analysis from Latam Intersect. The firm says the expanded tournament format, combined with prime-time scheduling for […]

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Sports marketing will change in Latin America during the 2026 World Cup

sports-marketing-will-change-in-latin-america-during-the-2026-world-cup

The biggest tournament in history arrives with an unprecedented strategic window for brands: prime-time matches, more Latin American national teams, and an audience that is radically more digital and diverse. The 2026 World Cup is not just the most ambitious edition in the tournament’s history. For Latin America, it represents a convergence of factors never […]

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Lena Yasir tasked with driving revenue and innovation as BetConstruct AI CEO

BetConstruct AI has appointed a new Chief Executive Officer, Lena Yasir, to take the helm of its leveraging and implementation of AI tech over the coming years. The firm has been in the midst of a huge expansion of its AI capabilities, having unveiled a new suite of products at the SBC Summit Lisbon last […]

WagerWire sets course to become Gibraltar’s second predictions platform

Gibraltar is setting itself up as a European for the burgeoning predictions market sector, granting approval in principle to WagerWire. The launch comes two months after Gibraltar’s first licensed predictions market, ADI Predictstreet, was announced. ADI Predictstreet is a prediction partner of the FIFA World Cup, but its platform only went live on Monday – […]

Stake Unveils Global Football Campaign with Casillas, Agüero, Hazard and Evra

stake-unveils-global-football-campaign-with-casillas,-aguero,-hazard-and-evra

Willemstad, Curacao, June 10th, 2026 New hero video brings together four football icons as Stake aims to place fans at the centre of the global football conversation Stake Unveils Ambassador-Led Football Campaign Stake has unveiled a new international football campaign featuring brand ambassadors Iker Casillas, Sergio Agüero, Eden Hazard and Patrice Evra, bringing together four […]

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Stake Unveils Global Football Campaign with Casillas, Agüero, Hazard and Evra

stake-unveils-global-football-campaign-with-casillas,-aguero,-hazard-and-evra

Willemstad, Curacao, June 10th, 2026 New hero video brings together four football icons as Stake aims to place fans at the centre of the global football conversation Stake Unveils Ambassador-Led Football Campaign Stake has unveiled a new international football campaign featuring brand ambassadors Iker Casillas, Sergio Agüero, Eden Hazard and Patrice Evra, bringing together four […]

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Stake Unveils Global Football Campaign with Casillas, Agüero, Hazard and Evra

Willemstad, Curacao, June 10th, 2026 New hero video brings together four football icons as Stake aims to place fans at the centre of the global football conversation Stake Unveils Ambassador-Led Football Campaign Stake has unveiled a new international football campaign featuring brand ambassadors Iker Casillas, Sergio Agüero, Eden Hazard and Patrice Evra, bringing together four […]

The post Stake Unveils Global Football Campaign with Casillas, Agüero, Hazard and Evra appeared first on Recent Slot Releases, fresh industry news.