By Matt Caiola, CEO, 5WPR   The numbers are now documented. The U.S. sports betting and online gaming industries spent $3.9 billion on marketing in 2025. Television advertising received $1.42 billion. Celebrity and athlete partnerships received $520 million. Earned media and PR received $90 million — 2.3% of the total. Responsible gambling programs received $60 million. […]

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