Academic study piles more pressure on UK betting’s advertising practices

Current rules governing gambling advertising may not sufficiently limit its influence on betting behaviour, according to researchers at the University of Sheffield.  The British betting industry continues to find itself at loggerheads with academics and researchers over advertising and marketing – a key topic of regulatory debate. 2022 World Cup study In the most recent […]

SIS strengthens live Numbers partnership with Hollywoodbets through launch of two new 49’s draws

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SIS (Sports Information Services), a leading provider of 24/7 live betting content, has expanded its long-standing partnership with Hollywoodbets through the launch of two new 49’s live draws. The agreement enhances Hollywoodbets’ popular live Numbers product, giving players across Africa more daily opportunities to engage with the fixed-odds format. New Brunchtime and Drivetime Draws The […]

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Affina Partners Presents Alawin: A New iGaming Brand Born from Magic and Adventure!

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Affina Partners is thrilled to announce Alawin, a new iGaming brand inspired by the atmosphere and storytelling of medieval legends and tales. Designed with both players and partners in mind, Alawin combines immersive aesthetics with a broad product offering and robust loyalty mechanics. Alawin invites players into a world where mystery, adventure, and generous rewards […]

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Affina Partners Presents Alawin: A New iGaming Brand Born from Magic and Adventure!

Affina Partners is thrilled to announce Alawin, a new iGaming brand inspired by the atmosphere and storytelling of medieval legends and tales. Designed with both players and partners in mind, Alawin combines immersive aesthetics with a broad product offering and robust loyalty mechanics. Alawin invites players into a world where mystery, adventure, and generous rewards […]

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RavenTrack and Matchbook Join Forces to Streamline Affiliate Tracking

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Matchbook, the leading peer-to-peer betting exchange, has today revealed a strategic collaboration with the top Platform-as-a-Service (PaaS) provider, RavenTrack, to handle all its affiliate tracking requirements. Since last November, all three of Matchbook’s main brands – Matchbook, Matchbook MX, and easyBet – have incorporated RavenTrack’s advanced platform. The transition represents a notable enhancement in Matchbook’s […]

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Blueprint Gaming Lays Out Release Plan for Game of Thrones Slots

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Blueprint Gaming has finalized a significant licensing deal with Warner Bros. Discovery Global Experiences (WBDGE) to create a collection of online slot games inspired by Game of Thrones, one of the most iconic entertainment franchises globally. The agreement encompasses upcoming titles influenced by House of the Dragon, contributing to a long-term strategy of high-quality, IP-driven […]

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Decade of Impact — World Esports Summit Marks Its 10th Edition

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The International Esports Federation (IESF) has successfully wrapped up the significant 10th edition of the World Esports Summit 2025, reinforcing its position as a key event for the progress of the World of Esports and global collaboration. Focused on the theme “Shaping the World of Esports,” the 2025 Summit convened federations, publishers, global sports organizations, […]

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What is best-in-class player protection for African markets?

African sport dominated the headlines in early 2026 as the TotalEnergies CAF African Cup Of Nations 2025 dazzled and entertained football fans all over the world. Fans everywhere, whether at games in Morocco, in their home nations, in diaspora communities, or simply as fervent football fans, consumed the tournament in passionate fashion as TotalEnergies CAF […]