Integration links Golden Whale’s decision models with Text.com’s chat, email and SMS channels to automate agent-driven interactions. Golden Whale has partnered with Text.com to integrate decision intelligence with real-time, multi-channel player communication for iGaming operators. The companies said the collaboration combines Golden Whale’s continuously learning decision models with Text.com’s unified communications infrastructure, aiming to help […]

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By Matt Caiola, CEO, 5WPR   The numbers are now documented. The U.S. sports betting and online gaming industries spent $3.9 billion on marketing in 2025. Television advertising received $1.42 billion. Celebrity and athlete partnerships received $520 million. Earned media and PR received $90 million — 2.3% of the total. Responsible gambling programs received $60 million. […]

The post Sports Betting Spent $1.42 Billion on TV Last Year. It Spent $90 Million on PR. That Needs to Change appeared first on Recent Slot Releases, fresh industry news.