Golden Whale partners with Text.com on real-time, multi-channel player messaging

Integration links Golden Whale’s decision models with Text.com’s chat, email and SMS channels to automate agent-driven interactions.

Golden Whale has partnered with Text.com to integrate decision intelligence with real-time, multi-channel player communication for iGaming operators.

The companies said the collaboration combines Golden Whale’s continuously learning decision models with Text.com’s unified communications infrastructure, aiming to help operators move from campaign-based messaging to dynamic, agent-driven interactions.

Golden Whale said its Full Model Control framework analyses live player behavioural data in real time to inform decisions across engagement and incentives. Through the integration, those decisions can be translated into AI-powered conversations delivered across live chat, messaging apps, email and SMS.

Eberhard Dürrschmid, CEO at Golden Whale, said: “There has traditionally been a gap between knowing what action to take and delivering it to the player in the right way and at the right moment. By working with Text.com, we are closing that gap. Our ML models determine the most relevant next action, and through Text.com’s agentic communication capabilities, that action can be executed instantly and intelligently across the appropriate channel. This allows operators to move toward more responsive, data-driven engagement without increasing operational complexity.”

Emilia Wodyk‑Zalewska, Account Managers Leader at Text, added: “This is just the start of our journey with Golden Whale, and we are thrilled about the future. By merging behavioural data with our platform, we will turn simple messages into smart, automated conversations. Soon, operators will deliver the right interaction at the perfect time – effortlessly and at any scale.”