Ivan Rozic, EveryMatrix: how 2025 truly became our tier one year

2025 has marked a new era for EveryMatrix’s commercial strategy and this shift has paid dividends, creating one of the company’s most successful years to date.  That’s according to Ivan Rozic, Global Commercial Director at EveryMatrix, who sat down with SBC News to reflect on a whirlwind 2025 including new commercial faces and a tier …

Time to Win: Behind Boomerang’s AC Milan move

After a successful first year of partnership with AC Milan, Boomerang Partners has reshaped their relationship under the “Time to Win” concept, turning it into a more structured, insight-driven model. With the introduction of the AC Milan Hub, Boomerang aims to shift beyond visibility and co-branding to focus on measurable commercial outcomes, delivering exclusive tools, …

Horse racing bets drag behind levy payments for third year in row

The UK’s Horserace Betting Levy Board (HBLB) has confirmed a misalignment between the statutory levy paid and betting turnover in British horse racing. In its annual report, which covers the period between April 2024 and March 2025, the Levy Board highlighted that the statutory Levy paid by horse racing bookmakers climbed to £108.9m – the …