BetMGM Unveils First Major Corporate Brand Repositioning with “Make it Legendary” Campaign

betmgm-unveils-first-major-corporate-brand-repositioning-with-“make-it-legendary”-campaign

  BetMGM, a leading sports betting and iGaming operator, unveiled the next evolution of its brand in collaboration with leading independent ad agency Highdive. The refreshed brand identity highlights BetMGM’s dynamic entertainment ecosystem — one that unlocks a world of possibilities, elevated experiences and exceptional hospitality. Bringing the brand to life, the new “Make it […]

Boomerang Partners: AC Milan partnership has created long-lasting benefits

As Boomerang Partners enters its second season as an official partner of Italian football giants AC Milan, the company’s Chief Marketing Officer Anton Eshtokin tells SBC News that the deal has been incredibly impactful and will continue to be throughout the current campaign.  SBC: After the first full year of the partnership. How has your …

Book of Madness 2: GAMOMAT releases sequel to horror-themed hit

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Reading Time: 2 minutes   GAMOMAT, one of the leading independent German software developers for slot games, has cranked up the craziness with the release of Book of Madness 2. This chilling 5×3 slot is set within a derelict, blood-smeared asylum that oozes with tension, underscored by an eerie soundscape. Following the massive success of […]

PG Soft unlocks new release: Grimms’ Bounty – Hansel & Gretel

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Reading Time: 2 minutes   PG Soft, a world-class digital mobile games company, has launched its fairytale-inspired slots title, Grimms’ Bounty: Hansel & Gretel. It’s a 3-reel, 5-row video slot that features increasing multipliers and extra respins to keep the action engaging. The Wild is represented by a bubbling cauldron that substitutes for all symbols […]

Fire Toad 2 leaps into action with sizzling new upgrades

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Reading Time: 2 minutes   Play’n GO returns to its molten jungle realm in Fire Toad 2 – the long-awaited sequel to the 2021 fan-favourite slot. With evolved mechanics, transformative features, and a fresh layer of visual polish, Fire Toad 2 builds on its predecessor’s charm while igniting new paths to amphibious fortune. The volcanic […]

Gaming Americas Weekly Roundup – August 25-31

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Reading Time: 2 minutes Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry. Read on and get updated. Latest News DraftKings has introduced credit card deposit ban for US customers. This decision aligns them with other major gambling operators, such as […]