888bet Goes Live in Kenya, Tanzania, Mozambique, and Zambia

By | October 10, 2022

888 Holdings, one of the world’s largest and most renowned online gambling companies, has announced the launch of its consumer brand 888bet in Kenya, Tanzania, Mozambique, and Zambia. The platform goes live in four new regulated markets using local licenses through the joint venture 888AFRICA and will offer a wide range of premium casino games and other products. Players will be able to take advantage of special promotions intended for new members and the advanced interface currently available in Swahili, Portuguese, and English.

Significant Milestone

888 Holdings, the leading betting and gaming company on a global scale, has further expanded its African reach. Keeping in line with the brand’s ambitious growth strategy, it debuted in four new regulated markets, launching 888bet in Kenya, Tanzania, Mozambique, and Zambia.

The 888 Group has in its brand portfolio such big-name operators as Mr Green, SI Sportsbook, and recently acquired William Hill. When it comes to the newly-established 888bet, the platform is operated under local licenses via the joint venture 888AFRICA, which was founded in March 2022.

Christopher Coyne, CEO of 888AFRICA, commented:

“We are delighted to hit our target and launch into four regulated markets within 6 months of founding the business. This is an important milestone that provides us with fantastic opportunities for further expansion in the future. We have enormous ambitions and believe the strength, history and trust of the 888 brand gives us a real competitive advantage as we look to build market-leading positions across Africa. We look forward to introducing 888bet and its unique offer to new players across the region in the months ahead.”

Itai Pazner, CEO of 888 Holdings Plc, commented:

“It is great to see Christopher and his team successfully launch 888bet in Kenya, Tanzania, Mozambique and Zambia and begin 888AFRICA’s growth story on the continent. As a region with significant potential, we are excited to watch 888AFRICA continue to develop its offer and launch new and exciting products for players over the coming years and months, while introducing consumers to the fantastic 888 brand.”

Key Part of 888’s Corporate Strategy

Created at the beginning of the year to provide a world-class gaming experience across Africa’s regulated online betting and gaming markets, 888AFRICA is managed by a team of industry veterans led by Christopher Coyne, former CEO of GOAT Interactive and former CMO of The Stars Group.

The brand has a strong focus on mobile play, enhancing its products with locally relevant product features. Currently, 888bet offers cash out and jackpots while 888casino boasts more than 1,500 games. The user interface is currently available in Swahili, Portuguese, and English.

Expanding into new markets is a key part of 888’s corporate strategy. The company was among the first to step into Ontario and now, it is set to capitalize on incredible opportunities provided by the rapidly developing African market, which is estimated to reach $5.6 billion by 2030.


“888 Holdings Launches 888bet in Kenya, Tanzania, Mozambique and Zambia” corporate.888.com, October 6, 2022.

The post 888bet Goes Live in Kenya, Tanzania, Mozambique, and Zambia first appeared on RealMoneyAction.com.

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