The iGaming industry has seen a significant shift towards affiliate marketing in recent years.
With more and more online casinos and sportsbooks popping up every day, companies are now looking to expand their reach and attract new customers through affiliate marketing.
One of the leading providers of affiliate tracking software in the industry is Affilka by SOFTSWISS, and it recently expanded its list of clients through a partnership with Alpha Affiliates.
Alpha Affiliates is a major player in the iGaming industry, having 11 online casino brands in its portfolio.
The partnership with Affilka by SOFTSWISS will see the affiliate tracking software power several brands under Alpha Affiliates, including Bets.io, 1Red, Neospin, OnLuck, Golden Star, and six other fiat and crypto online casinos.
Visan Khaniev, CEO at Alpha Affiliates, notes: “We have worked with various companies that provide solutions for affiliate marketing management. This year, we’ve decided to launch our program on Affilka by SOFTSWISS as the platform offers such functional advantages as a flexible commission constructor, built-in payment systems, fast data synchronisation, and of course, an individual approach to each client, and a high level of service.”
Angelika Antonova, Head of Sales at Affilka by SOFTSWISS, comments: “Affilka is gaining grounds in the iGaming industry not only by winning prestigious iGaming awards but also by collaborating with industry leaders who decide to migrate their projects to our solution. So, Affilka proves its value, advantages over competitors, and high demand for it. We will support the best affiliate platform status and reinforce our clients’ performance by launching innovative product updates and providing top-level customer service.”
Alpha Affiliates is a strong partner in the iGaming industry, with more than ten years of experience and two million players. The brand’s crypto product, Bets.io, which allows depositing with 500+ altcoins and converting them into other coins supported by the platform, won the Rising Star of the Year at SiGMA Europe 2022.
In 2022, Alpha Affiliates paid over 60 million euros to affiliates, a testament to the company’s commitment to the success of its partners.
Affilka by SOFTSWISS has been rising steadily, and it now supports 230 online casinos and sportsbooks operating under Curaçao, UKGC from the UK, Hellenic Gaming Commission (Greece), and Latvia licenses.
The platform has welcomed 30 new brands in Q1 2023, indicating its rapid growth in the industry.
The recognition for Affilka’s excellence has come from various corners, as the solution was awarded twice as the Best Affiliate Tracking Software by SiGMA Eurasia and Asia Gaming Awards this March.
“Affilka by SOFTSWISS Inks Agreement with Alpha Affiliates’’, europeangaming.eu, April 10, 2023.
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