BETER will make its first US exhibition appearance at SBC Summit Americas 2026, presenting esports and sports betting solutions at Stand 813. The event runs June 9–11 at the Broward County Convention Center in Fort Lauderdale, Florida, and gathers more than 10,000 industry professionals and over 400 exhibitors.
The appearance follows BETER’s entry into the regulated US market in 2025. Since then, the company has secured approvals and licences across nine states, including Florida, New Jersey, Colorado, Arizona, Indiana, Iowa, North Carolina, Illinois, and Kentucky, as it expands its footprint.
BETER will showcase its live streaming, real-time data, and odds solutions designed for fast-betting environments. Its services support large volumes of esports and sports events annually, with multiple betting markets per event and consistent operator margins.
US Market Expansion Sets the Stage for Showcase
The exhibition marks a key visibility step for BETER as it strengthens its position within regulated American jurisdictions. The company’s solutions span both esports and traditional sports, supported by a high-frequency content pipeline.
Its esports offering includes the ESportsBattle series, which features competitive titles such as eFootball, eBasketball, eHockey, and eTennis. On the sports side, BETER operates the Setka Cup table tennis competitions and the BSKT Cup basketball league, both contributing to its live content ecosystem.
In addition, the company provides its Esports Odds Feed, which supplies pricing data across hundreds of tournaments globally. The feed covers tens of thousands of pre-match and live events annually and is supported by internal trading teams responsible for maintaining uptime and market coverage.
BETER also highlights the role of its integrity framework, which monitors all events continuously. The system operates in collaboration with organisations such as IBIA and ESIC, alongside relevant sports federations, to ensure compliance with fair play standards across its content network.
Recognition and Industry Outlook
BETER’s US growth has led to two nominations at the SBC Awards Americas 2026 in the Rising Star in Sports Betting and Live Gaming & Betting Product categories.
Gal Ehrlich, CEO at BETER, said: “We have made significant progress in establishing BETER as a trusted provider in the United States over the past 12 months. Our participation in this exhibition marks an important milestone as we make our official debut in the region, showcasing the strength and scalability of products that are already proven globally.”
He added: “We are excited to present our full product suite to a US audience for the first time and warmly invite all attendees to visit us at Stand 813 to meet the team and explore partnership opportunities.”
CRO Chuck Robinson said: “Our presence at SBC Summit Americas reflects the strong momentum behind our content and solutions, as well as the growing demand from operators for high-performance esports and sports betting products.”
Robinson added that expansion across regulated US markets is expected to create further partnership opportunities in fast-betting formats.
BETER’s participation places it among key industry exhibitors as it continues scaling its regulated US strategy while presenting its integrated live betting ecosystem to operators.
Source:
“BETER to make US exhibition debut at SBC Summit Americas 2026”, Press Release, May 26, 2026
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