BETER Strengthens Its Top Management Team with iGaming Veteran Chuck Robinson

By | May 22, 2023

beter_appoints_chuck_robinson_as_chief_revenue_officerBETER, the industry’s leading provider of next-gen content and data, spanning fast sports, esports, live casino products, and other online gaming solutions, has named Chuck Robinson its new Chief Revenue Officer. The appointment of Robinson is intended to further strengthen the company’s top management team on its path toward future growth and expansion across regulated markets on a global scale.

Robinson has a wealth of industry experience and expertise under his belt, bringing to the table more than 15 years spent working in business development, the last 8 of which he dedicated to iGaming.

Ambitious Goals

During his successful career, Chuck Robinson has worked for such renowned brands as Symphony Solutions and Betsys, building highly productive sales teams, entering new regions, and implementing marketing strategies.

In his new role at BETER, Robinson will oversee the sales, marketing, and account management teams. He is also expected to improve client services and enhance the overall customer experience. No doubt, Robinson’s expertise and proven track record of success will help him tackle any project and make the company’s ambitious plans a reality.

BETER CEO, Gal Ehrlich, said:

“We are delighted to be welcoming Chuck to the team as Chief Revenue Officer. With his extensive experience in business development and iGaming, we are confident that he will play a crucial role in expanding our market presence and driving our growth strategy forward.”

BETER’s new CRO, Chuck Robinson added:

“I am very excited to be joining BETER and working with such a strong brand that has a large, experienced team of dedicated professionals. I welcome the opportunity to utilize my experience to accelerate the company’s growth and achieve its ambitious goals for collaborating with marquee market players, as well as consolidating its leading position as a provider.

“I firmly believe that our prospective partners will be impressed by the outstanding quality of BETER’s products and the cutting-edge technology leveraged to provide the best betting experience for their customers.”

BETER Live for Better Casino Experience

A pan-European company with an international presence across the old continent, BETER delivers top-notch solutions to a large network of partners and operators, covering not only sports but also live dealer entertainment and fast-paced provably fair games.

BETER Live was officially launched in 2021 and is led by Anna Vikmane, a seasoned expert in the field who has worked for Playtech and Entain. In 2022, it acquired the MGA license, which enabled the brand to partner with more online casinos in different markets.

Even though it is a pretty young software developer, BETER Live boasts an impressive portfolio of live casino games that range from European, American, and French Roulette to Blackjack, Baccarat, and Top Card. The brand also offers popular Asian titles, including Dragon Tiger, Andar Bahar, Teen Patti, and Sic Bo.


“BETER appoints Chuck Robinson as Chief Revenue Officer”,, May 18, 2023.

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