BetGames Bolsters Presence in Africa with Sahara Games Deal

By | October 4, 2022

BetGames has announced the expansion of its business roots! The plans of this live dealer games provider will be realized thanks to the latest collaboration that the company concluded with a well-known B2B brand.

The company is a fast-growing and premium supplier of impressive content that has established itself as one of the leaders in the online gambling industry in a short time.

Despite many collaborations, it continues to expand its presence in even more markets!

Reaching Important Markets!

BetGames proudly announced that it has once again strengthened its presence in the African region, which was achieved thanks to the agreement with Sahara Games Technology Corporation.

As a part of the deal, BetGames will supply its new partnership with an array of top-tier and engaging content that has so far won the hearts of punters around the world!

This means that from now on Sahara Games’ land-based offering will be expanded with some of the most sought-after products in the industry, including fan favorite hits such as lottery releases Lucky 7 and Lucky 5 and the thrilling Wheel of Fortune title.

Sahara is one of the leading operators in this region, and the brand has expanded its business scope to several African markets.

Delighted to be Part of the Deal!

This deal is an important milestone for both sides. First, BetGames’ content will now be available to players in several African countries, including 300 retail locations in Kenya, Uganda, Nigeria, and Mozambique. On the other hand, the casino will benefit from top-tier content, which will further strengthen the trust of its clients!

Commenting on the deal, BetGames’ VP Sales, Africa, James Everett said: “We’re delighted to have reinforced our position in Africa, with this latest deal seeing us grow in four markets. Since its launch, Sahara Games has established itself as a fantastic operator, offering a host of sports-betting and casino products – with our content now adding to its thrilling collection.”

Mathew Halloran, COO at Sahara Games, added: “We’re excited to have reached an agreement with such a prominent name like BetGames, the company’s presence in Africa speaks for itself. Striving to maintain the Sahara Games brand as a market leader, we always look to integrate the best in class, and we’ve done just that by taking on BetGames exciting collection of lottery games.”


“BetGames marks latest African expansion with Sahara Games deal’’., October 3, 2022.

The post BetGames Bolsters Presence in Africa with Sahara Games Deal first appeared on

Leave a Reply

Your email address will not be published. Required fields are marked *