BetKing Launches Casino Platform in Nigeria via EveryMatrix, Offering Largest Game Library for Players

By | May 26, 2023

kingmakers-goes-live-with-everymatrix-casinoengineBetKing, the betting brand owned by KingMakers, announces the launch of its online casino platform in Nigeria thanks to the latest agreement with provider EveryMatrix!

By partnering with EveryMatrix’s iGaming platform, BetKing aims to provide Nigerian players with access to a vast selection of casino games from the industry’s largest content library.

Players to Benefit From Rich Offering!

According to the agreement, players from Nigeria will have the opportunity to enjoy their favorite form of entertainment on their favorite platform with outstanding online casino releases!

This integration will allow BetKing to establish itself as an exclusive digital entertainment company in the region that offers a diverse range of games that will suit market needs.

CasinoEngine streamlines access to casino content, ensuring a seamless and convenient user experience.

Boosted Jackpot Possibilities!

To further enhance the gaming experience, BetKing will also integrate JackpotEngine and BonusEngine into its platform. JackpotEngine provides flexible and customizable jackpot features, allowing players to enjoy exciting jackpot possibilities.

BonusEngine offers industry-leading reward and bonus management features, authorizing BetKing to provide attractive incentives to its players.

This deal will surely help the brand to confirm and expand its presence in this market and region as well as to reach more players!

Nigerian market entry will mark another major milestone for the company if we take into account the predictions made by the experts. The Nigerian online betting and gaming market is blossoming, with H2 Gambling Capital estimating a total onshore gross win of €560 million for 2023. Moreover, experts predict that the onshore market will double in size within the next three years.

Stian Enger, Head of CasinoEngine, EveryMatrix, expressed his opinion on the deal and commented: “The sky’s the limit in terms of potential for BetKing and we’re very excited to go live and accelerate the brand’s casino growth in the months and years to come. The brand has leading sports betting market share and I’m confident that in a short space of time the same will be said for casino thanks to the power of CasinoEngine and its best-in-class acquisition and retention capabilities.”

Lauren Holder, Head of Gaming at KingMakers, added: “From signing the deal six months ago to go live has been a very smooth process and it’s been a pleasure working with our partners at EveryMatrix. The Nigerian and wider iGaming African market is an area we believe has huge promise and, together with EveryMatrix’s leading productivity platform and the wide variety of flexible content options and revenue boosting functionality it offers, we believe the opportunities are endless.”


“KingMakers goes live with EveryMatrix CasinoEngine’’,, May 25, 2023.

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