Betsson Increases Security Through MuchBetter Partnership

By | July 2, 2021

betsson_partners_with_much_betterBetsson Group, one of the most recognizable companies in the iGaming industry, has signed a partnership agreement with MuchBetter, the leading, award-winning e-wallet app.

MuchBetter’s app is now available to players in different jurisdictions, including 10 popular Betsson brands such as,, and

Thanks to the partnership with MuchBetter, Betsson will be able to reduce security and fraud concerns via the biometric verification and patented dynamic CVV security feature. This feature generates a new CVV code every time an online or in-store card transaction is made.

Supplier of Choice

Representatives from MuchBetter, which recently received recognition for innovative efforts, say that they are now the payment supplier of choice in the iGaming industry and that they will work with Betsson to continue growing in new regions with new brands.

Israel Rosenthal, Founder and CEO of MuchBetter, said: “We are now the payment supplier of choice for iGaming operators, with nearly one million accounts in more than 180 jurisdictions.

“Betsson has a remarkable reputation in the iGaming market and chose MuchBetter as the payments partner it could trust to help it continue its growth in new regions, under new licences and with new brands.”

Officials from Betsson say that they are expanding in exciting regions and that MuchBetter will help them take payments in some of their key and emerging markets.

Stefania Zammit Marmara, Payments Relationship Manager at Betsson, said: “Betsson Group is expanding in some really exciting growth regions.

“We chose MuchBetter for its ability to help us take payments in some of our key and emerging markets. We were also extremely impressed by the security and user experience of the product, which were important considerations.

“We always want the best for our customers, and payments play a big part in the overall experience that customers have with an iGaming brand.”

Brand Details

Betsson is one of the leading iGaming companies in the Nordic region. The company holds ownership over 17 brands which include,,, and CasinoEuro, which offers sportsbook, casino, and other games. It has the goal to provide the best possible customer experience in the industry. It constantly learns from and listens to its customers and always try to exceed their expectations. The brand recently signed a deal with GiG, to boost its efforts in marketing compliance.


“Betsson Partners with MuchBetter”,, July 1, 2021.

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