Aston Villa, one of the oldest football clubs in England with a rich tradition, signed a three year partnership with BK8, a popular Asian online sportsbook and casino platform that will become the new Principal and Front of Shirt Partner for the upcoming seasons.
The multi-year partnership will see the brand’s logo on the front of all three kits of the team until the 2025/26 season. In addition, the operator promises that part of the new sponsorship will be invested in charity, for which they are already known.
Namely, Villa’s third kit, which will be presented this summer, will contribute to the charity because the operator is committed that the money from every third adult shirt sold will be redirected to a local charity in Birmingham, where the club originates from.
BK8 already contributes a lot to charities. In the last two years, they have invested a lot in various programs that include mental health awareness among others.
Speaking about the rationale behind their charitable aims, BK8 EMEA Managing Director Michael Gatt said: “We are really delighted to be able to announce our support for local charities as part of our exciting new partnership with Aston Villa. Being able to give something back to the supporters for their dedication is a hugely significant part of the reason we want to be involved with a prestigious institution, which is what Aston Villa Football Club are.
“As a brand working in football for the last few years, we have committed to working closely with our partners’ local community initiatives and ensure we continue our commitment to delivering on our ambitions in this area.
“Over the next three years of this deal we will work tirelessly to make an impact in this area with a number of programs across the region that engage with Villa supporters locally but also on a global scale.”
AnAston Villa spokesperson said: “Through this partnership with BK8 we look forward to exciting collaborations together that will help grow both brands, particularly within Southeast Asia.”
In addition, the operator will invest more in local charities across Birmingham while the partnership with Aston Villa will also enable advertising at Villa Park, which BK8 will gladly give to several organizations in the coming seasons.
Aston Villa is one of the most famous football teams in the UK that won the championship 7 times and they were also on top of Europe in the 1981/82 season when they beat the most trophy-winning German club Bayern Munich.
”Aston Villa Enters into Partnership with BK8”, europeangaming.eu, 01.06.2023.
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