Blask has expanded its prediction markets analytics coverage beyond the United States, adding the United Kingdom, Ireland, Canada and Australia. The newly published data suggests that market dynamics outside the US differ sharply from those seen in prediction markets’ fastest-growing region.
The company introduced US prediction market analytics at the start of 2026 after the sector recorded 256% growth during 2025. At the time, regulators and operators continued debating whether event contracts should fall under federal commodities oversight or state gambling regulation.
The expanded dataset includes more than 20 tracked prediction market brands in each of the four additional jurisdictions, alongside category rankings and market-share analysis.
US Leaders See Limited Traction Abroad
Blask’s figures show that the US market has largely become a contest between Polymarket and Kalshi. While Kalshi established a significant position domestically through its regulatory status and expansion into sports contracts, its influence remains far smaller internationally.
Across the UK, Ireland, Canada and Australia, Kalshi accounts for less than 6% of the combined search demand measured against Polymarket. In those markets, Polymarket dominates consumer awareness and effectively represents the category for many users.
Blask attributes part of the difference to local betting environments. Sports wagering and non-sporting event betting have existed through licensed operators in these countries for many years, reducing demand for alternative structures.
Competition Extends Beyond Crypto Platforms
The research also highlights competition from businesses outside the crypto-native prediction market sector.
Betdaq, the betting exchange launched in 2000, maintains a notable share of search demand in the UK and Ireland. Its peer-to-peer model places it in direct competition with prediction market platforms targeting similar audiences.
Brokerages and crypto exchanges also appear in category rankings. Interactive Brokers, Robinhood, Coinbase and Crypto.com attract users searching for market-based products through similar terms. In the US, Robinhood’s prediction-market-related search demand increased sixfold during the measured period.
Blask additionally tracks prediction market initiatives being developed by FanDuel and DraftKings. Those offerings currently remain focused on the US market.
Growth Visible Across Five Markets
Interest in prediction markets increased across all tracked jurisdictions, though growth rates varied.
The US delivered the strongest expansion, with category interest rising almost sevenfold between January 2025 and May 2026. Canada and Australia recorded the next-fastest percentage gains, albeit from smaller starting points.
The UK posted slower percentage growth while maintaining the highest initial volume. Ireland stood apart due to the historical popularity of fantasy products, though Kalshi recorded one of the strongest growth rates in the market from a very low base.
Despite the upward trend, prediction markets remain a mid-tier category. Blask ranks them between 15th and 20th place across all five markets, behind online casinos, lotteries and traditional sports betting. Even so, the data suggests that awareness of prediction markets continues to expand globally as search demand becomes increasingly visible across multiple regions.
Source:
“Blask expands prediction markets tracking to 4 geos — data shows US duopoly stays local”, blask.com, Jun 22, 2026
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