Bragg Gaming Group, one of the leading developers in the iGaming industry, recently expanded its presence in North America thanks to an approval issued by the Pennsylvania Gaming Control Board.
However, the brand has decided to expand its business roots even more in this region, but in a slightly different way. Bragg Gaming Group recently announced that the developer will acquire Spin Games on a cash stock transaction. The height of these transactions totaled around $30m.
Why Is This Important?
Thanks to this acquisition, the provider will further strengthen its position in North America, which is a very important milestone. Also, we must take into account that Spin Games is one of the most famous products and technology suppliers that holds iGaming licenses issued by the authorities in New Jersey, Pennsylvania, Michigan, and Connecticut.
Also, Bragg Gaming will take advantage of Spin Games’ already-concluded agreements across the US to further launch third-party online casino content developed to suit the North American market.
Bragg hopes that the company will be able to launch its products on a remote gaming server (RGS) in the third quarter of 2022, and the games will be available to customers in Connecticut, Michigan, and New Jersey. However, the brand has announced that the introduction of products in Pennsylvania will follow soon after.
Words from the Rep
Bragg Chief Strategy Officer Yaniv Spielberg said: “Combining our RGS, advanced player engagement tools, data analytics capabilities, and our newest game content developed specifically to appeal to North American players, with Spin Games’ state gaming licenses and established integrations with online casino operators comprising the majority of the US market significantly accelerates our entry into the North America iGaming market. We are positioned to quickly grow our US market presence over the next few months beginning with our iGaming content and supporting game optimization technologies. In addition, our proven player account management (PAM) platform which powers several leading iGaming and sports book brands in Europe, along with our fully managed operational and marketing services allows us to offer a complete solution to online gambling operators of any size in currently regulated states and as additional states approve iGaming.’’
Joining Forces
As part of the change, Spin Games’ CEO and Founder Kent Young will take the position of President – Americas for Bragg. His responsibilities will be to take care of the company’s US market growth strategy.
On that occasion, Young gave his comments and said: “I am delighted to now be a part of the Bragg team and I’m confident the company is perfectly positioned to leverage our leading RGS technology and proprietary and third-party content to quickly execute on our US and Canada iGaming expansion plan.”
Source:
‘’Bragg Gaming Group closes deal for Spin Games acquisition’’, gamingamerica.com, June 2, 2022.
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