Bragg Gaming Group, one of the most popular entertainment companies in the online gambling industry, has reached an important agreement that will see the expansion of its presence even further!
A newly concluded deal took place between this premium giant and one of the best-known B2B brands, Bally’s Interactive, the digital division of Bally’s Corporation!
Bragg will distribute its titles even further and reach a wider audience via this latest collaboration.
Partnering with Big Names!
The agreement includes the integration of Bragg Gaming’s titles on the platforms of Bally’s Interactive online brands including Virgin Casino, JackpotJoy, and Vera&John!
This means that these platforms will expand their already wide offering with some of the most sought-after, popular, engaging, and feature-packed online casino products that can boast of their popularity.
Among the numerous online games that will now adorn the aforementioned platforms will be the fantastic portfolio of Bragg’s studios such as Atomic Slot Lab and Indigo Magic as well as a collection of provider’s exclusive proprietary and third-party titles.
Also, Bragg will provide titles on an exclusive basis via its famous Remote Game Server (“RGS”) from a partner’s third-party partner studios.
Looking Forward to Working Closely
Both brands are excited for what this partnership will bring to the table…
Yaniv Sherman, Chief Executive Officer of Bragg Gaming Group, said: “Bally’s Interactive, and before that Gamesys, has a well-earned reputation for recognizing quality game development studios that offer content differentiation that attracts players, a key driver of player engagement across the globe regulated iGaming markets. By bringing proprietary content from our Atomic Slot Lab and Indigo Magic studios, as well as games from our exclusive third-party portfolio, to Bally’s Interactive online brands in different jurisdictions around the world, we are expanding the reach of our most popular games that also offer us our best economic returns. In addition, with this partnership, we are significantly growing our portfolio of high-quality, exclusive third-party titles which we expect will further strengthen our profile in key regulated markets. We look forward to working closely with the Bally’s Interactive team to establish market and brand-specific game launch roadmaps that will bring more players the content they favor.”
Robeson Reeves, President of Interactive at Bally’s Corporation said: “Bragg’s ability to offer games at speed and with simplicity into new markets is strategically important for us and we’re delighted to enter into this new partnership with a group that is quickly becoming one of the industry leaders. Both Bally’s Interactive and Bragg have enjoyed strong growth in recent months and share similar ideals in terms of providing high-caliber entertainment with care, making this an alliance we’re very confident will lead to great mutual success.”
Source:
“Bragg Gaming and Bally’s Interactive Partner for Content Development’’, bragg.games, September 21, 2022.
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