International Game Technology PLC (IGT) has officially launched Brightstar Lottery as the new identity for its global lottery operations, marking a major milestone ahead of the planned sale of its Gaming and Digital segment. The rebrand, effective immediately, comes as the company prepares to complete a $6.3 billion transaction with Voyager Parent, LLC, a holding company backed by funds managed by Apollo Global Management.
A Fresh Identity with Global Reach
Brightstar Lottery will serve as IGT’s new lottery-focused entity, standing alone as a pure-play lottery business following the divestiture of IGT Gaming. The transition is expected to close as early as July 1, 2025, after which Brightstar will begin trading under the ticker symbol BRSL on the New York Stock Exchange.
The company will maintain its current legal name—International Game Technology PLC—until the formal change to Brightstar Lottery PLC is registered with the U.K. Companies House. At the same time, Voyager is set to acquire Everi Holdings Inc. (EVRI), combining the two newly acquired assets into a privately held gaming and entertainment group.
“Brightstar will be well-positioned to focus on driving innovation and growing the potential of the lottery business responsibly for the entertainment of players, the success of our customers, and the support of the good causes they fund in their communities,” said Marco Sala, Executive Chair of the Board.
Strategic Focus on Lottery Growth
Brightstar will continue IGT’s legacy as a major player in the global lottery industry. The company currently partners with nearly 90 lottery providers across six continents and is the primary technology provider for 26 of the 46 U.S. lottery jurisdictions. In addition to serving as a lottery operator, Brightstar offers a wide array of services including digital systems, instant ticket production, and game development.
CEO Vince Sadusky emphasized the company’s longstanding reputation as a foundation for its new brand: “We have a nearly 50-year history of reliability, innovation, and leadership in lottery, a bedrock from which we are launching Brightstar with a future-forward mindset of helping lottery customers around the world succeed in an environment of digital adoption, shifting player expectations, and an increasing variety of gaming choices.”
The rebrand aligns Brightstar’s identity with its role as a dedicated, innovation-driven lottery entity poised to meet the changing dynamics of the gaming industry.
Transaction Details and Shareholder Outlook
IGT will receive $4 billion in gross cash proceeds from the sale of its Gaming and Digital unit, which it plans to use to reduce debt and enhance shareholder returns. As part of the transaction, Everi shareholders will receive $14.25 per share.
Following the close of the deal, Apollo plans to maintain the use of the IGT name for its newly acquired entities. Meanwhile, Brightstar Lottery will continue operating under its refreshed brand, combining legacy expertise with forward-looking strategies to serve the evolving needs of lottery players and operators worldwide.
No action is required from current shareholders in relation to the company’s name or ticker change, and trading under the Brightstar brand is expected to commence on or around July 2, 2025.
Source:
“IGT Lottery Becomes Brightstar Lottery”, brightstarlottery.com, Jun 17, 2025
The post Brightstar Lottery Emerges as IGT Reshapes Its Global Strategy first appeared on RealMoneyAction.com.