ComeOn Announce Aaron Lowe and Jonathan West to Join the Group’s Leadership Team

By | November 7, 2022

ComeOn Group, an award-winning iGaming provider with a strong presence in regulated online gambling markets across the world, has significantly strengthened its leadership team, appointing Aaron Lowe as its new Director of Casino and Jonathan West as its Director of Sportsbook. Both recruits are true industry veterans with a wealth of experience under their belts: Lowe is a former International Head of Gaming at Mr Green while West joined the company from Casumo.

It is already confirmed that Lowe will be based at ComeOn’s headquarters in Malta and West will work in Gibraltar, where the Group has a spacious central office.

Following Up on ComeOn’s Growth Strategy

ComeOn Group, which went through the name change and rebranding at the very beginning of 2020, has announced two strong additions to its already impressive leadership team. The company has named Aaron Lowe the new Director of Casino while Jonathan West has been appointed as the new Director of Sportsbook.

Lowe joined ComeOn on November 1, leaving his role as International Head of Gaming at Mr Green, a big-name online gambling platform acquired by William Hill a few years earlier. Before Mr Green, Lowe held casino-focused roles at JackpotJoy and Entain. In his new position, Aaron Lowe will be in charge of the casino vertical across all brands and markets and will report to Chief Product Officer, Cristiano Blanco.

Cristiano Blanco, CPO at ComeOn Group, said:

“ComeOn is successfully following up on its growth strategy and this is an exciting time for Aaron to join our business and lead the casino vertical to the next level. Aaron is a leader with profound casino knowledge and a vast understanding of how to create a long term sustainable value proposition to our customers. In addition to his proven track record, Aaron is bringing a lot of energy and innovative ideas that will benefit our products and customers.”

Leading Sportsbook Business to the Next Stage

Jonathan West, the freshly appointed Director of Sportsbook, joined the company somewhat earlier, on October 24. West has a rich experience and vast expertise in the sportsbook area given that his previous role was Director of Sportsbook at Casumo (which recently debuted in Ontario) and earlier he hold similar leading roles MoPlay and BetVictor. Just like Lowe, West will also report to the Group’s Chief Product Officer.

Speaking of West appointment, Cristiano Blanco commented:

“The sportsbook business is a key pillar of ComeOn’s growth strategy and we are delighted to have Jonathan leading our sportsbook business to the next stage. Jonathan is combining extensive product and trading experiences as well as know-how in proposition management and will guide our sportsbook vertical to the next stage of acceleration.”

ComeOn already confirmed that Lowe will be based at the company’s headquarters in Malta while West will be based in the central office located in Gibraltar.


“ComeOn Group hires strategically, Aaron Lowe to join as Director of Casino and Jonathan West as Director of Sportsbook”., November 3, 2022.

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