Entain, one of the leading sports betting and gaming entertainment companies, is ready to deliver an appealing gaming and betting adventure to its sports fans. The company has just unveiled its virtual reality multi-sports product which will be ready by the end of the year.
The new decision is based on the agreement with Verizon Media, the leading technology, and media enterprise. Entain is once again at the forefront of the industry achievement by delivering state-of-the-art products to its users, with an original virtual reality “sports club” entertainment experience. The concept will be launched across several international operators.
More About Delivery of the New Solution
The VR product will also be available free of charge on the Oculus Quest 2 virtual reality headset, allowing customers to discover multiple VR sports games. This engaging experience will also enable users to play titles individually and with other gamblers.
After the launch, customers will have access to all the new features of the product including live streaming of football competitions, enabling fans to create fantasy line-ups in a VR environment. Customers will also have the possibility to enjoy different sports titles with friends and check VR content in detail. Everything will be followed by engaging music and bands, showing Entain’s broader ambitions to become a provider of next-generation sports and entertainment products.
Meanwhile, Entain is also working on the development of ARC (Advanced Responsibility and Care) which takes customer protection from a reactive level to a proactive approach. This will provide players with new levels of protection and keeps customers safe based on their risk profile.
Entain plc stands behind some of the most successful sports betting and gaming brands including bwin, Bet.pt, Coral, Crystalbet, Eurobet, Ladbrokes, CasinoClub, Foxy Bingo, Gala, Gioco Digitale, Ninja Casino, Optibet, partypoker, and PartyCasino.
Speaking on the new product, Chief Operating Officer of Entain, Sandeep Tiku said:
“We continually offer our customers a wide range of innovative and exciting experiences, and VR is an exciting opportunity for us to innovate in new ways. The aim is to mix sports, entertainment, and different types of immersive play in one product, giving customers a great mix of new, exciting stuff to enjoy.”
He added that the company knows that consumers are looking for multi-dimensional adventure, in which the possibility to place a wager is only one of the methods they want to enjoy the experience. The company wants to amaze players and provide them with experiences that they have never seen before. To make this possible, Entain will take advantage of cutting-edge technology to keep players safe.
“Entain Pioneers Virtual Reality Multi-Sports Entertainment”, entaingroup.com, June 23, 2021.
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