Entain, one of the leading and fast-growing B2B brands in the online gambling industry, made several major moves during the current year that will mark 2022.
This year will be remembered for numerous partnerships, as well as expansions that contributed to the company guaranteeing an even better position on some of the key markets in the industry, as well as on the ranking of leading brands.
Not too long ago, Entain boasted about a new collaboration that brought it great benefits. In June of this year, the company teamed up with the ever-growing casino software developer Relax Gaming and signed a significant distribution agreement on that occasion!
Expanding Global Reach!
Entain proudly announced that this ever-growing company has once again achieved great success by spreading its business roots across one of the industry-leading markets!
As stated in the announcement, the company set out to conquer Zambia by launching its popular sports betting brand Bwin in this jurisdiction.
As part of the latest move, players from this promising market will have the opportunity to engage in their favorite form of entertainment with an array of exciting titles!
Products from fantastic sports betting and casino offerings will be available on the Bwin platform.
The step towards Zambia marked a major milestone for this sports betting, gaming, and interactive entertainment group! Namely, Entain further strengthened its position in this region, reached even more players, and thus guaranteed an even more enviable position in the online gambling industry.
Happy to Share Good News
“We are thrilled to enter the Zambian market, which has one of the most highly regarded regulatory environments on the African continent. It was an obvious destination for our first launch in Africa given its stable economic and regulatory framework, which provides a great platform for growth. We are extremely confident that our new Zambian customers will love the unparalleled bwin brand experience with its exciting line-up of thousands of betting markets and hundreds of games,” Bwin Africa Chief Marketing Officer Spencer Okach said.
Entain is one of the most popular entertainment providers whose history dates back to the 1880s. However, the Isle of Man company completed its rebranding to Entain plc from GVC Holdings in December 2020, and the main headquarters of the company is located in London, UK.
However, Entain can boast of its offices that are spread across 19 different countries!
It is licensed to operate in 27 jurisdictions and it is also present in 5 continents.
Some of the popular brands that make up Etain’s partner list include Evolution, Relax Gaming, and much more!
‘‘Entain Launches Bwin in Zambia’’. europeangaming.eu 18. November 2022.
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