Enteractive, the leading global player retention company, has acquired a service license from the New Jersey Division of Gaming Enforcement (NJDGE), thus making its debut in the New Jersey market and expanding its foothold in the United States.
Entering the NJ market will allow the player engagement expert and one of the top four revenue generators in the iGaming sector to commence conversion campaigns for US RNDs and RNFs with both existing and new clients.
Thanks to acquiring the license, Enteractive will be able to offer personalized CRM services, including two-way conversations with sports betting and casino players. This is possible through Enteractive’s (Re)Activation Cloud platform, which was launched in 2017, to integrate selected operator databases with the human element of calling the player directly. This technology uses call campaigns for any market around the world, using API software interface to deploy database segments to Enteractive’s teams at the click of a button.
Market Progression
Representatives from Enteractive, which recently integrated with GiG, say that acquiring a license marks their landfall in the United States and that they are extremely excited about progressing in the market.
“This licence confirming our operations in New Jersey marks our landfall in the US, and we’re extremely excited and eager to progress our US activities for our operator partners. As we grow and expand into new states and US markets, we look forward to finding a second home on US soil for our business. Entering a new market such as the US demands 20:20 visibility on keeping players safe and enjoying iGaming entertainment responsibly. Without the players, our industry is nothing, so we must ensure they remain the focus of our activities with a sustainable approach,” said Mikael Hansson, Enteractive CEO.
The brand’s innovative one-on-one conversations with players also act as protection against problem gambling with RG being a core element of every call made to players.
More About the Company
Enteractive is a global leader in reactivation and player retention through technology and personal human interaction. It is behind the (Re)Activation Cloud solution and partners with operators to increase retention and player loyalty and engage with players on a 1-on-1 conversation. The (Re)Activation service uses the latest innovative technologies to keep the players’ data safe, secured ad compliant with modern regulation. The company’s headquarters are in Malta.
Source:
“Enteractive realizes US expansion with New Jersey licence granted”, sigma.com.mt, July 23, 2021.
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