ESA Gaming Boosts its Team with New Appointment

By | August 22, 2021

Cutting-edge provider of casino content, ESA Gaming has just selected Craig Asling as its new Head of Games, as the provider looks to boost its market recognition.

Asling brings extensive industry experience and knowledge and joins ESA Gaming after leaving iSoftBet where he spent 7 years in the roles of Studio Lead and Game Producer, among others. Before entering the iGaming industry, Asling had several positions in the video gaming sector.

After becoming a part of ESA Gaming, Asling will be responsible for extending ESA Gaming’s suite of EasySwipe titles, including the hit Mine Series, as well as delivering a new selection of mobile slots.

The EasySwipe catalog has been created to seamlessly integrate into sportsbooks to provide players the high-quality casino titles without affecting the sports betting suite. Thanks to the fast-resolving and quick-gratification games, the titles allow sports bettors to enjoy the alternative experience and allows them to benefit from the new casino vertical with cross-selling capacity.

After the introduction of the gaming collection in 2020, the selection of Asling will allow the brand to enhance the suite of games as ESA continues to go from strength to strength with further expansion.

Commenting on the new hire, Director at ESA Gaming, Zorica Smallwood, said: 

“We are thrilled to welcome Craig, an experienced and creative content producer with a passion for games, to the ESA team. With his help and expertise, we will be able to inject more time and resources into further developing our product offering after what has been a successful period of growth for ESA Gaming.

“We have great plans for the future, and we look forward to introducing fresh and exciting content to players around the globe.”

On the other hand, Head of Games at ESA Gaming, Craig Asling, says that he is very happy to become a part of the dynamic and forward-looking team at ESA Gaming and to take part in their future evolution. ESA’s content introduces something unique to the iGaming market, with a vision to extend the offering. According to his opinion, it’s an exciting period to become a member of the company.


ESA Gaming is an independent supplier of gaming solutions, founded in 2009. The brand is known as the content aggregator and poker provider which has recently switched the focus to mobile gaming. Its EasySwipe™ selection consists of HTML5 games that are perfect for integration into sportsbooks without influencing the sports betting experience.


“ESA Gaming strengthens team with new Head of Games”,, August 18, 2021.

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