EveryMatrix has broadened its U.S. presence by integrating its SlotMatrix content aggregation platform with Delaware North’s Betly iGaming platform in West Virginia. This marks the second such partnership for EveryMatrix in the U.S. this year, strengthening its strategy to deliver extensive casino content and gamification tools to American players.
SlotMatrix Now Live with Betly in West Virginia
Through this collaboration, Delaware North’s Betly customers now have access to a vast portfolio of gaming content exclusively offered by EveryMatrix. The integration includes Evolution’s One Stop Shop suite, which features popular titles from renowned studios such as NetEnt, Red Tiger, NoLimit City, and Big Time Gaming.
Delaware North will also benefit from SlotMatrix’s suite of player engagement features, including free spins, leaderboards, and tournament tools—key elements aimed at enhancing user experience and retention.
“Delaware North is thrilled to enhance the Betly experience for our West Virginia customers by introducing EveryMatrix’s cutting-edge casino content and gamification tools to boost player engagement,” said Davide Colosimo, director of interactive casino at Delaware North. “As a trusted partner, EveryMatrix plays a key role in our expansion. Additionally, we’re excited to reintroduce Evolution’s industry-leading portfolio – spanning Live Dealer, slots and RNG table games – through EveryMatrix’s aggregation solution, bringing top-tier gaming to Betly West Virginia.”
Aggregation Strategy Gains Ground in U.S. Market
The deal is part of a broader expansion initiative by EveryMatrix in North America, where it now holds operating licenses in Ontario, New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania.
SlotMatrix, which boasts over 34,000 titles from more than 350 game studios, is currently the largest aggregation platform in the iGaming sector. Its library is bolstered by EveryMatrix’s advanced gamification features that aim to differentiate operator offerings in a highly competitive market.
“This marks our second US content aggregation deal in a short timeframe and follows our strategy to provide US brands with the best aggregation platform,” said Erik Nyman, President of EveryMatrix Americas. “Through SlotMatrix, players can access thousands of market-ready games and gamification tools not seen in the market until recently. We’re very excited to support Delaware North’s expansion across the country, and we’re certain their players gaming experiences will be enhanced as a result.”
Building on betPARX Partnership
Earlier in the year, EveryMatrix launched SlotMatrix in the U.S. for the first time via a partnership with betPARX, going live in New Jersey. The agreement allowed betPARX to deliver exclusive EveryMatrix content as well as Evolution’s One Stop Shop offerings. That deal also incorporated the same set of gamification tools now featured in the Delaware North rollout.
SlotMatrix has since been positioned as a cornerstone of betPARX’s content strategy, with plans to expand the platform’s reach into Pennsylvania and Michigan.
“Not only does our SlotMatrix platform open the door to a vast variety of content from leading iGaming suppliers such as EveryMatrix Games and Evolution,”Nyman previously stated, “but it crucially also means betPARX customers can now significantly enhance their gaming experiences by playing the best and most exciting slots and live games the US market has to offer.”
Source:
“EveryMatrix enters US content aggregation deal with Delaware North”, igamingbusiness.com, Jun 17, 2025
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