Evolution has secured an exclusive multi-year partnership with global toy and entertainment giant Hasbro, becoming the sole licensee for developing online slots and live casino games inspired by MONOPOLY and other iconic Hasbro Games. The worldwide agreement includes the United States and covers online content developed across all of Evolution’s brands, including NetEnt, Red Tiger, Ezugi, Nolimit City, Big Time Gaming, and Livespins.
This deal extends the already fruitful collaboration between the two companies. Evolution’s previous releases, MONOPOLY Live and MONOPOLY Big Baller, both live casino game shows, have been standout successes in the online gaming sector and remain two of the company’s best-performing titles.
A Strategic Move in Hasbro’s “Playing to Win” Plan
The new licensing deal is part of Hasbro’s broader “Playing to Win” strategy, which was unveiled in February 2025. This vision prioritizes innovation, strategic partnerships, and expanding its most recognizable brands into new entertainment verticals aimed at adult audiences. The partnership with Evolution is just one of several recent moves by Hasbro to reinforce its presence in the casino gaming world.
In addition to Evolution, Hasbro recently appointed Aristocrat Technologies, Galaxy Gaming, and Bally’s as official casino licensing partners. Each partner will play a different role across the land-based, online, and table game casino sectors. Evolution stands out as the exclusive partner for online live casino and slot games tied to MONOPOLY and other Hasbro-branded games.
“We’re all about play—whether it’s classic board games or casino experiences,” said Claire Hunter Gregson, Director of Gaming Relationships at Hasbro. “After a thorough RFP process, we’ve chosen Evolution as our exclusive partner for online live casino and online slots for Hasbro Games titles. We trust them to bring our brands to life in fresh, exciting ways for our adult fans and look forward to our partnership.”
New Games Coming in 2026
The first wave of new games from the partnership is set to debut in January 2026, with a full reveal scheduled at ICE Barcelona 2026. Among the anticipated releases are Game Night, MONOPOLY Filthy Rich, and MONOPOLY Roulette, all live casino games hosted by real-time presenters. Several online slot titles inspired by Hasbro’s properties will also be rolled out under Evolution’s umbrella of studios.
Todd Haushalter, Chief Product Officer at Evolution, shared his enthusiasm for the partnership, stating: “The combining of Hasbro and Evolution just feels right — we will make magic together! The bidding process was extremely competitive, but showing our commitment to innovation and excellence with MONOPOLY Live and MONOPOLY Big Baller, really helped! The team and I are incredibly excited to bring the Hasbro Games brands to all our various brands. I think MONOPOLY is the world’s best casino game brand, and we can do so many great things with it, and, of course, with many other Hasbro Games brands. It is hard to believe, but these are still the early days of online gaming, and with Hasbro we will forge a new chapter in our industry.”
With decades of licensing experience in the gambling industry and a powerful portfolio of brands, Hasbro is positioning itself to bring new life to classic games in ways tailored for modern, digital-first casino audiences.
Source:
“Evolution and Hasbro sign exclusive online live casino and slots partnership agreement”, Press Release. Jul 1, 2025
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