Ezugi, one of the leading providers of live dealer titles for the igaming industry, has unveiled its new brand identity. The rebrand features a modernized, fresh and competitive look representing the company moving forward.
The first part of the rebranding strategy was focused on the visual identity, and creating a new logo and slogan that will be in line with Ezugi’s values. Ezugi is part of the Evolution Group and it was acquired back in 2018. Ezugi increased Evolution’s market footprint and accelerated its growth in key markets.
Ezugi’s titles are known for its streaming quality, speed and enhanced user experience. The company has chosen the “Smart Move” slogan that reflects its product portfolio. Ezugi is committed to compliance and expanding its presence in regulated markets. The systems that the provider uses are built to support safe gaming standards and the teams at Ezugi constantly review the systems to make sure that they comply with all regulatory measures.
Ezugi is one of the first regulated providers in New Jersey and South Africa and has a strong presence in Europe, including Romania, Belgium, Hungary and Bulgaria. The company has secured several new certifications in the last 18 months, including Italy, Spain, Lithuania, Latvia, Estonia, Bulgaria, Isle of Man, Colombia, Argentina and Malta.
Representatives from Ezugi say that the company has come a long way and that their new look will give their customers an advantage over the competition through data and innovation.
“We have come a long way from where we were almost 10 years ago, when the company was founded. Today, we offer an extensive suite of live casino games and numerous innovative solutions. Our visual identity should reflect all those changes and all the hard work of our creative minds. We have a new ‘smart’ look, but our mission will always remain the same – to give our customers an advantage over the competition through data and innovation. It has always been in Ezugi’s DNA to provide the best service to its customers and their players,” Kugler continues. “With the second-stage branding introduction of a new website and portal, Ezugi clients will benefit hugely from the user-friendly structure and our efforts to create a modern client area to meet their needs.” – said Kfir Kugler, CEO of Ezugi.
More about Ezugi
Ezugi is one of the leading content and technology providers in the igaming industry, with a focus on live dealer casino gaming. It’s platform offers full branding ability and client control. The provider has a wide range of games in its portfolio which are streamed live from a global network of studios. Ezugi develops games that offer maximum engagement and also optimize revenue for online and land based casino and betting operators.
The games provider was founded in 2006 and it immediately had an impact on the European live dealer platforms. Evolution Gaming has been growing ever since and has signed deals with a lot of companies and made new partners including 888 Casino, Betclic, Betsson and a lot more prominent companies.
“Ezugi unveils its new brand identity – contemporary, fresh, and competitive”, ezugi.com, August 17, 2021
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