Gaming Innovation Group Powers Bplay Launch in the Argentine Province of Mendoza

By | July 10, 2023

gaming-innovation-group-powering-bplay-launch-in-mendoza,-argentinaGaming Innovation Group (GiG), a Malta-headquartered online gaming technology company, has further expanded its presence in Latin America by powering the launch of the Boldt Group’s popular Bplay site in Mendoza, Argentina. Bplay is a well-established brand that already operates in four other country’s provinces: Buenos Aires, Santa Fe, Entre Ríos, and the City of Buenos Aires.

The launch of Sportsbook in Mendoza is scheduled for Q3, which will round up the offering and let local players take full advantage of the Gaming Innovation Group’s state-of-the-art proprietary platform.

Best Online Casino Experience

One of the leading retail and online operators in LatAm, the Boldt Group has recorded spectacular growth in Argentina, showing incredible results over the past twelve months. According to the latest data, the company has managed to quadruple its GGR between May 2022 and May 2023.

Naturally, such a success would not be possible without GiG’s B2B platform, specially designed to cater to highly competitive and complex regulated markets that require targeted content and bespoke development. Currently, Gaming Innovation Group covers more than 30 markets in different parts of the globe, including Maryland and Pennsylvania in the US where it debuted in March.

Commenting on the launch of Bplay in Mendoza, David Bonnefous Saavedra, Commercial Director at GiG, said:

“Our excellent relationship with the Boldt Group and the continuing expansion of our original deal, highlights the strength of our Platform, technology and managed services teams.

“We’ve positioned ourselves to be able to support our partners’ growth aspirations, understanding where those opportunities are and ensuring we not only meet those expectations, but exceed them. It is this ability to offer a localised and personalised service to a tier 1 operator like Bplay, that we believe places GiG as a market leader in the B2B space”.

José del Pino, Business Unit Manager of Grupo Boldt added:

“Bplay continues to provide the best gaming experience for our clients in Latin America, leading not only in the launch of new licenses, incorporating new and great games and products, but also improving user satisfaction”.

Supporting Partners’ Growth

Founded in 2012, GiG offers a wide range of products and services that let operators offer players the ultimate gaming experience.

Last November, the company received the prestigious ISO 20000 certification for its award-winning platform, a globally recognized seal of credibility that establishes trust among stakeholders, customers, and all business partners. With seven more regulated markets waiting in the wings, Gaming Innovation Group will further expand its global reach and cement its position as a top-tier provider with a strong commitment to compliance and customization.


“Gaming Innovation Group powering Bplay launch in Mendoza, Argentina.”,, July 5, 2023.

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