Gaming Innovation Group (GiG), one of the best-known B2B brands in the industry, announced that it has signed a major agreement with Palasino Malta Ltd, a subsidiary of Trans World Hotels & Entertainment (TWHE).
This agreement will see GiG delivering its award-winning player account management platform (PAM), content management system (CMS), and front-end delivery.
GiG’s platform will power the online entry of TWHE’s traditional retail business through Palasino.com, supplying multiple opportunities within established and emerging online markets.
Fruitful Deal!
TWHE, which has operated in the retail casino industry for over 25 years, was acquired by Far East Consortium (FEC) in 2018. With operations in Germany, the Czech Republic, and Austria, it has pursued plans to expand its operations and elevate its status as a premier brand in the European gaming and hospitality markets.
The European online gaming market is expected to grow at an annual rate of 7.6% to €37.3bn by 2026, according to VIXIO Gambling Compliance.
As a leading iGaming platform and sportsbook provider, GiG has built a strong reputation with land-based operators looking to expand their digital aspirations. Its platform is designed to provide a flexible, localized, and personalized solution tailored to the needs of individual operators in complex markets.
Another Significant Partnership
The current partnership marks the ninth traditional retail operator that has chosen to partner with GiG to digitally transform their business and add an additional online revenue stream to their retail portfolio. The agreement is signed for an initial period of five years and is expected to be live during H1 2023.
GiG’s platform boasts an expansive global footprint that currently covers 29 regulated markets and a further 8 in the pipeline. Its commitment to providing tailored solutions to individual operators in complex markets has made it a go-to choice for land-based operators looking to expand their digital presence.
Marcel Elfersy, CCO of GiG, said: Colin Chapman Stewart, Director of Gaming at FEC commented: “Partnering with GiG provides TWHE, Palasino, and our shareholders with the confidence and ability to launch our online division operating out of Malta with an MGA license. Bringing our brand online to new international players who can experience the same feeling in the casinos we have successfully operated for the past quarter century, is an exciting time for us all here at Palasino.”
Source:
”Gaming Innovation Group signs platform deal with Palasino”, europeangaming.eu, April 11, 2023.
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